How small firms can compete in the talent shortage

Firms with fewer resources and smaller budgets are finding solutions other than increased salaries. 

It’s well known that there’s a talent and skill shortage in accountancy, so how are firms with fewer resources supposed to compete?  

Many firms are receiving low numbers of applications or are finding existing talent doesn’t the possess required skills to meet new business objectives. Indeed, recruitment consultancy Search revealed an accountancy skills gap of 22% last year, and nearly three quarters of accountancy firms surveyed by Hays Accounting and Finance at the end of 2022 said they had experienced skills gap issues over the past twelve months. 

This isn’t likely to let up any time soon – IRIS Software Group this year warned of a decline in the number of newly qualified accountants and accountancy students across the UK and Republic of Ireland.  

Accountancy firms are asking themselves how to recruit new talent and also retain their existing staff. 

Larger companies have responded by increasing salaries both for new starters and for existing employees. The 2022 UK Salary Guide from recruitment firm Robert Walters showed accountancy firms were planning to increase pay by 10-15%, with biggest rises going to new starters.  

But for smaller firms with fewer resources and smaller budgets, competing on salary is a bit of a non-starter. How then can they begin to compete to attract the best talent?  

We asked small accountancy firms how they’re tackling the issue.

We don’t try to compete – we attract the right people by being flexible 

Stephen Leonard, FCCA ACA MAAT, Partner, J L Winder & Co 

I don’t necessarily think we are ‘competing’ with bigger accounting firms. Rather, we are operating in an economy and labour market which is very different to that of 5-10 years ago and this has been magnified by the COVID situation. Remote/hybrid working has had an impact along with a greater push towards work-life balance. 

Locally, we have a major employer who is currently on a huge recruitment drive and is paying 50%+ on top of normal wages for entry level/support roles and much more for specific skills. We do not try to compete with their wage levels – it would be futile and not cost effective for us. There is also the risk that current employees may be tempted away. 

However, this does mean that the numbers of applicants for new roles within our practice are smaller. I believe it’s our responsibility to attract the right people not only by offering a decent salary but also through taking a flexible approach.   

It’s about truly engaging with your people and listening to their aspirations. Good leaders will listen to their people and appreciate the unique skills that each individual brings, while making learning and development opportunities available for all who do wish to accelerate their role. 

Salary is the ‘blunt instrument’ that has been seen as the only way to attract talent. While ‘money makes the world go round’, people also need the time, flexibility and support to be able to get on the carousel of life; to take the ride and not be chained to the same desk for eight hours a day simply because the salary is good. 

Verdict: Never assume that salary is the major factor. Instead, we should tailor our approach to our employees and not worry about the perceived competition might be doing. 

Firms that are alert to what candidates want will find it easier to attract the right talent  

Joanne Thorne, Technical Compliance Manager, Caroola Accountancy

While most people may cite larger salaries and career progression as being their number one criteria to move jobs, there are some other factors that remain just as important.  

Working for a company that has a good reputation or offers a better work-life balance can be just as desirable. 

Sometimes, larger companies can even intimidate job searchers, making them feel like just another number without adding a personal touch and the type of ‘family feel’ small companies can offer.  

Some candidates may also prefer to remain part of the smaller and more intimate team and receive better quality mentoring, which will set them on their career path in the long term. 

The job market is changing, with hybrid or complete homeworking now becoming an assumed right. This new model gives companies access to talent that previously may have lived too far away to be attracted by a lower salary. So those companies that are alert to what job-seekers deem important and can adapt accordingly are much more likely to attract the right talent for them. 

Verdict: Companies that are alert to what job-seekers want are more likely to attract the right talent.

We can afford to compete on salaries 

Victoria Morley FMAAT, Director, The Business Hut  

Salary is just one part of the proposition. Benefits such as flexible working, unlimited holidays, health/dental care, birthdays off, social events and health & wellbeing support are all extra incentives that can tempt talent into a firm. Flexible working is especially attractive.  

However, as a small practice, salary is something we can compete on. The key is ensuring fees are pitched right and costs are minimised as much as possible. Our overheads are much lower than bigger accountancy firms, so we can afford to compete on salaries, offering them at or above market average.  

We’ve not struggled to recruit: we engage with a local recruitment agent that specialises in our industry and they support us in attracting candidates that fit with our philosophy and culture. We also invest time in ensuring our social media presence is active and representative of how we work: a modern practice with a personality. This leads to potential candidates contacting us with CVs. 

As a cloud-based practice, we encourage hybrid working. The majority of our workforce are parents so we understand the importance of flexibility and we have a relaxed attitude towards working patterns and hours as long as work is completed on time. This has been a big factor in talent choosing us over other firms. Money doesn’t always motivate: being human and supporting our staff with maintaining a good work-life balance is just as important. 

Verdict: We can afford to compete as long as our overheads are low and our fees are sufficiently competitive.

We compete on employee engagement and satisfaction 

Lydia Read-Potter, FMAAT, BookSmart Accounting 

Small firms like ours won’t always be able to compete on financial packages but we can compete on progression, employee satisfaction, flexible working and making employees feel valued. 

We have struggled to find the right people in the past, but when we do, we look after them and do what it takes to keep them in the business. They have the freedom to grow with the company and become an integral part of our success. 

When putting together additional benefits and perks, I always try to think about what I wish I’d had when I was employed. So we offer our employees flexible working around family commitments, autonomy over working hours and location, staff training, social events, quick and tangible progression as well as the chance to be part of the growth and success of the business. We also offer bonuses for new clients brought into the business, Christmas bonuses and performance-related pay increases as well as branded workwear and personalised mugs.  

Verdict: We may not be able to compete on salary but we can compete on employee satisfaction and engagement.

Invest in career development opportunities 

Neil Parsons, Managing Director, Wolters Kluwer Tax & Accounting 

Many smaller firms are able to offer competitive salaries because they have opted to make investments in technology to optimise their workforce and maintain a competitive edge. This has enabled them to make higher investments in a smaller number of people, while still servicing a large client base.  

We practice careful hiring practices, making sure new hires are a good cultural fit. It’s important to us that candidates ensure we’re a good fit for them as well – it has to work for all parties. Our people frequently remark on the great culture of our business and this is, in part, due to us prioritising learning and development, mentoring and advancement. 

For those that can’t compete on salary alone, the focus can be on offering more meaningful work, stability and increased career development opportunities. Candidates are also looking for employers who invest in learning and development, job shadowing, mentoring and other career support initiatives. The firms that offer this type of commitment to their employees are demonstrating that they can compete with the larger firms in top talent acquisition and, critically, retention. 

Verdict: Firms who can’t compete on salary can instead invest in career development opportunities to attract and retain talent.

As a very small team with sustainable fees, we can offer competitive salaries 

Richard Pilmore FMAAT, Director, RLTP Ltd  

We are a small team of four and we do feel we offer competitive salaries. We’re able to uphold this with the fees that we charge – as it then allows us to pay our staff better than some small practices. 

We focus heavily on quality and customer service, rather than being a cheap provider. Unfortunately, I see in the industry that it can be a race to the bottom when it comes to pricing, which leads to employers not being able to pay good wages. 

We’ve been extremely lucky with recruiting and staff retention helped by competitive salaries and company-wide perks. For example, we offer a flexible working pattern, birthday leave and staff training. We currently have a member of staff on a payroll apprenticeship course, and are looking into supporting another employee through their ACCA qualification.  

We also pay overtime: I know industry-wide there is an expectation that staff will work longer hours and not receive any additional pay for this, but we feel it’s important to value staff by offering overtime pay.  

Verdict: Keeping a lean team and charging competitive client fees helps us offer good salaries. 

Studying with AAT helped me grow personally and professionally

Arran Morrison MAAT is a finance assistant at Young’s Seafood, a company that distributes frozen, fresh, and chilled seafood. It supplies around 40% of all the fish eaten in the United Kingdom every year.

In our interview, Arran, 35, from Broxburn, Scotland, talks about how his AAT qualification has given him the confidence and knowledge to progress in his career. 

What is your role?

I have been a finance assistant at Young’s Seafood for three and a half years. Currently there is a restructuring taking place in our department which means that I will soon be taking on a management role.

What qualifications do you have?

I have completed all three levels of the AAT accounting framework on the AQ2016 syllabus. I began my AAT journey in 2018, and becoming fully qualified is the achievement of a goal I have had since I was in high school.

My journey to AAT is quite a different one. I finished school in Edinburgh and at the age of 17 started a university course doing an accountancy and finance degree. I left my course in the second year and spent ten years working in retail and in the NHS job in procurement and finance.

I have always wanted to work in finance and the accountancy industry, and eventually got there. Within the NHS Lothian finance function, I had a procurement role around training and conferences. I now work for Young’s Seafood, which is the UK’s largest seafood manufacturer. We are well known for our frozen products and we also produce own label products for a number of supermarkets.

Why did you decide to follow this career route?

When I was thinking about the AAT qualification I read through the three AAT Levels and I could see there was career progression. I talked to my boss and the plan was always to start at AAT Level 2 through to AAT Level 4, and then go on to a chartered qualification like CIMA.

I realised that without the AAT qualifications there was not much opportunity for my career progression. I studied in my own time after work and at the weekends. I joined Young’s Seafood in February 2020, just before the pandemic hit, which was an interesting experience!

What do you do in your current role?

My current role is pretty varied. I am the main keeper of the petty cash and credit card spending, which I need to reconcile that on a monthly basis. I also oversee the site overheads, calculate monthly pre-payments and accruals, plus goods received and invoicing.

How has studying with AAT helped you in your career?

Since gaining my MAAT accreditation personnel changes within my team have meant that I have been able to pick up more tasks which I otherwise wouldn’t have felt confident doing.

It has also given me personally a lot of confidence – in the past I sometimes felt I had a bit of imposter syndrome, but now, having the MAAT designation after my name shows I have achieved a high level of competence within the accounting profession. It is something that is well known and respected in the finance industry. It is great for career development, and I have noticed an increase in the number of recruitment consultants messaging me on LinkedIn.

Having the professional designation gives you credibility not just externally to other people, but to yourself. It has enhanced my self-belief and confidence and my way of thinking about my achievements.

Within finance the gap between vacancies and actual qualified people is widening all the time. So if you have got that MAAT designation you become instantly more attractive to your business.

What prepared you for this current role?

I worked for NHS Lothian and also ran an Edinburgh city centre bar and restaurant for a year, so I have gain real life experience of managing the finances of both public and private sector enterprises and the importance of cashflow.

How is the role of the accountant evolving?

Some people might wonder if accountancy is sustainable with the advent of AI, but when you get higher up the levels and into the management accountant side of the business, you are asked for different things every single day and you are using your knowledge and experience. It would not be possible to programme a machine to deal with all the different roles and decisions that we get involved in every single day.

What do you like most about your job?

I like the planning and the hands-on experience as well as the finance function. Christmas is a busy time for us, especially regarding demand for products like smoked salmon, and we start planning for next Christmas on Boxing Day. Everything for Christmas 2023 has already been agreed and signed off and production will start in October. Our business is very seasonal – you can see the peaks and troughs and the huge demand in the summer and the two weeks before Christmas.

In the weeks leading up to Christmas I will be in the factory on the packing lines helping out because we all work together during the two weeks before Christmas. We cover breaks and help the factory staff so that everything is continuously moving.

What skills do you need in your current role?

An essential skill is being able to explain figures to non-financial people. You need to be able to explain why profit or turnover is higher or lower than expected. I enjoy the analytical side of my work, drilling down into the raw data, and then communicating that out to the wider group.

What tips would you give to students who are starting out?

In AAT Level 2 and 3 you can study by yourself at home, but by AAT Level 4 the work becomes more advanced and it helps to have a tutor and a training provider. Kaplan was my training provider and helped me understand how to structure my answers and understand what the examiners were looking for.

What are your interests outside work?

I am a keen runner having completed two marathons among other events. My fiancée and I have just welcomed our first child in May so I am now balancing work, fatherhood and studying for CIMA.

Further reading:

Career Profile: Management Accountant

Stevie Dennis MAAT is a management accountant at Vertu Motors, which owns 190 dealerships nationwide selling a wide range of cars from Citroen to Ferrari. It also offers servicing on-site.

In our interview, she talks about how she decided to study for her AAT qualification because she had always had a great interest in business and finance, how she loves cars and how she has found her AAT qualifications of huge benefit in the workplace, leading to her winning the Apprentice of the Year award from her employer.

What is your role?

I am a management accountant at Vertu Motors. I wanted to progress up into management because my granddad was a managing director, my family is interested in cars, and I knew I wanted to do something with numbers. The combination of those things was exactly the career path that I wanted.

I am responsible for the running of the finance function at the dealership in Guiseley, West Yorkshire. I manage a team and I authorise all payments out of the company bank account. I am responsible for the mid-month forecast, the estimate at the end of the month, keeping an audit file and being the custodian of the balance sheet, and finally, producing the monthly accounts.

When I began researching apprenticeship roles, I searched for accountancy apprenticeship opportunities through the government website. My current goal is to study for my CIMA qualification.

What qualifications do you have?

I am AAT Level 3 and Level 4 qualified. I completed my Level 3 qualification and apprenticeship during the COVID-19 lockdown, which presented some challenges but also allowed for focused portfolio work.

The apprenticeship involved a combination of on-the-job training and study, and I found that working and studying at the same time provided a deep understanding of the accounts department and its functions. With the apprenticeship I also had the opportunity to work at different sites, gaining experience in dealing with different procedures and team dynamics.

I was the first person to come back to work at the Bradford dealership after lockdown, and I helped out with the finance function at two sites.

What prepared you for this current role?

When I was studying for AAT Level 4, I was working full time and I didn’t take any time off to go to college. I was very disciplined in dedicating time in the evenings and weekends, which enabled me to complete my Level 4 qualification at age 20.

What are the most interesting parts of your job?

It is interesting to look at the finances and find out where we are incurring costs that are unnecessary – for example at the Nelson dealership in Lancashire I discovered we had been paying a large amount for a franking machine each month.

It sounds like a small thing, but when you add all the expenses over a year it makes a big difference. Recently I have been running reports on the bodywork repair centre, assessing the average number of jobs completed in a day, the average number of cars, and working out the average cost of a job.

This enables me to see whether the cost of preparing a car to sell is going to be excessive and whether we would lose money on the car, in which case it is better to sell it to trade rather than to a customer at the dealership.

How did you win Apprentice of the Year?

While I was studying for AAT Level 3 I got a really rounded view of the accounts department. I looked after three different sites to get that experience and I had a deep dive into the accounts department and its functions. The award recognises commitment to learning and outstanding development. The nomination for that award came from the development I acquired through lockdown. Lockdown was a huge challenge, but it also meant that I was recognised for my work and it gave me a lot of skills.

During that time I was often the only person on site and I learnt a lot really, really quickly and filled gaps where other people would normally have been completing the roles. That gave me a lot of extra responsibility and a huge range of experience.

Why did you decide to follow this career route?

I knew I wanted to progress up into management. I had a passion for figures, business, physics and maths during school, and I was influenced by my family’s history of working with cars. My granddad made car radios and my mother spray painted cars.

I chose Vertu Motors because they offered the AAT Level 3 qualification in accountancy, which aligned with my career goals of becoming a chartered accountant.

How has AAT helped you?

AAT Level 3 provided a transactional understanding of accounts, while Level 4 offered a more conceptual knowledge to analyse information and enhance performance by understanding accounts and cost analysis.

AAT has helped me because the qualification means that my knowledge is recognised and therefore I will be considered for roles like management accountant, dealership accountant, and my eventual ambition which is finance director. As a young person in a management role it does take time for people to take you seriously.

Then there is the depth of knowledge – for example in Level 3 Advance Bookkeeping you obtain insights into how the accounting system works, the categories that transactions are split into and a better understanding the balance sheet.

What skills does today’s accountant need?

Analysis: Recently, my company has been putting a lot of emphasis on cash flow. I have been looking at cash flow forecasts and I reconciling them with the movements in the bank, enabling me to gain a lot more awareness of the working capital position.

Management skills: When I first started, I didn’t see myself being responsible for the development of other people in my team, but now that is one of the favourite parts of my job.

Adaptability: Thisis a really important quality in an accountant, especially with the digital world changing so quickly. Since I started, the company has implemented a lot of new systems and you have really got to be open minded and ready to learn.

Digital knowledge: Managers also need to be cyber aware, as a lot of businesses have email phishing attacks. This is a key part of our training, to help colleagues spot suspicious emails and malware.

Communication: This is a key skill because not everyone is familiar with accountancy and finance jargon and you need to be able to communicate figures and strategy to all the different departments. Since I have been promoted I have learnt how to take time to explain the finances to people and communicate in a way that non-finance colleagues can understand.

What do you like most about your job?

My day-to-day responsibilities include overseeing the finance function, managing a team, authorising payments, monitoring cash flow, and producing management accounts. The most enjoyable part of my day is working on cash flow forecasts and seeing the accuracy improve over time.

I really enjoy being a leader and mentoring people in my team. I just really enjoy having a problem to solve. At heart that is what I’ve always been fascinated by – looking into problems and finding a solution.

What challenges you have overcome?

When I was just starting out I had to make my mark as a young women in a male-dominated industry. I have developed the confidence to be a female manager, stand up for myself and explain that I have the knowledge to make those decisions. Now that I’ve grown more comfortable in my role I find it a lot easier to explain to people what my experience and AAT knowledge means and how I have used it to get to the solution.

What are your interests outside work?

I am completing a course on Marine Biology. I love the ocean and I grew up in Bridlington, a seaside town in Yorkshire, before my family moved to Leeds. I am the proud owner of a four year old Corn Snake called Bean. Ironically, up until about six months before I bought a snake, I was actually terrified of them, but after seeing videos about keeping them as pets, I realised that I would like to care for one myself. I actually now find that handling them is quite therapeutic. Bean needs to be kept in an enclosure that has both a warm side and a cool side to allow her to thermoregulate. Other people are often quite surprised about my hobby but tend to be quite interested in it.

Further reading

What’s stopping accountants from making accurate forecasts?

Forecasting has never been more vital, but many accountants cannot produce the reports their businesses need.

During a major economic downturn coupled with high inflation, rising costs and general uncertainty – forecasting isn’t just important: it’s essential.

A significant proportion of accountants lack adequate tools to produce accurate and effective forecasts for clients, research has shown.

A study of over 500 accountancy professionals* revealed that many accountants struggle to offer accurate and robust forecasts for clients because they don’t have the right tools due to budget, outdated systems or technology issues. In particular, 54% said they struggle to access data quickly enough, 33% reported technology issues, 12% reported a lack of funding for tools needed, 11% said they had outdated tools, and 10% said they do not trust the tools they do have.  

We spoke to several accountants to find out what they need – and use – to ensure effective and accurate forecasts:

The common thread is data – and accountants aren’t always in a position to supply complete, accurate and timely data that would allow for better forecasting. 

So how can accountants bring forecasting tools and systems – including data – up to speed, for them and their clients?

Accurate client data is our number one priority

Stuart Crook, Partner, Wellers

Although we have the tools to forecast effectively, there is often a lack of desire from clients to utilise them to their full potential. Also, because forecasts are based on assumptions that can change in the real world, the expectations sometimes do not always match the outcomes.

In my view, forecasting is vital. It assists in making decisions where finance is critical and timing is uncertain. By considering the assumptions and weighing up your efforts, forecasting can provide an accurate estimation of what will happen in the future.

Our number one priority is receiving client data in an easily accessible format. Pertinent data that’s quickly useable allows us to understand how the incomes are generated and what costs are being incurred by the business, so assumptions can be included.

There is the old adage, ‘garbage in, garbage out’, which certainly rings true here. If the data isn’t sophisticated enough or the information is incomplete, then the forecasts will not be a fair representation.

However, it’s not just the tools and the data that will impact forecasting but the person/s using it. Training staff to use these tools and their ability to flex the results is also crucial. 

Verdict: Easily accessible client data is our number one priority when it comes to effective forecasting.

Data is a must – but businesses also need brave, decisive people

Becky Shields, Partner, Moore Kingston Smith

Data is a huge part of forecasting. Many large organisations have already cracked the ability to extract underlying data as they have the budget and resources. At the smaller end, start-ups have already built their entire IT infrastructure in a cloud environment, so typically there will be APIs to extract data.

It’s actually the mid-tier, medium size businesses with long-established legacy systems that have the biggest hurdle in terms of extracting information and accurate forecasting.

Forecasting is critical at any time but particularly now in this economic climate. Unlike previous recessions where you can pinpoint a single contributing factor, there have been several which have led to where we are now: Brexit, Covid-19, the war in Ukraine, resourcing issues and so on.  It’s, therefore, hard to run a business without having a complex business model which accurately assesses contributing factors and helps businesses to plan accordingly.

To improve forecasting accuracy, businesses need an organised set of databases, a robust security infrastructure and the finance/data science skills necessary to build the model. But you also need to have the right people reviewing the forecast and who have the authority and the bravery to act quickly on what the model is telling you. If it’s telling you the business needs to raise finance, there’s often quite a narrow window to act before concerns are raised about the business’s ability to repay debts. So modelling can help prevent the worst from happening and equally highlight opportunities, too.

Verdict: It’s essential to have the right people with the right skill sets who have the authority and bravery to act fast on what modelling is telling businesses.

Forecasting tools should combine real-time data with visual reports and unique KPIs

Neil Parsons, Managing Director, Wolters Kluwer Tax & Accounting UK

Advisors are well aware of the increasing importance of forecasting, especially during these types of unforeseen economic uncertainty. In fact, our research has found that 25% of accountants are relying on forecasting to drive business growth.

Forecasting helps to add clarity to what the future could look like for practices, which is integral to business resilience and longevity. The more efficiently and clearly that accountancy practices can display key insights, the better-informed clients will be. Forecasts can produce business intelligence, which can boost practice service offerings and also help practices set themselves apart from the competition. Good forecasting can be critical in helping to generate revenue streams, to facilitate conversations based on business performance and KPIs.

A combination of cloud-based reporting with real-time data, as well as visual reports with graphs and dashboards, is what practices should be striving for. Forecasting should be quick, simple, and easily customised with a client’s unique KPIs. Ideally, advisors want to produce highly visual reports where they can actively drill down into transaction details to show their clients potential future scenarios.

Verdict: The best forecasting tools should be a combination of cloud-based and real-time data with visual reports, customised with client’s unique KPIs.

Real-time forecasting is crucial during the economic downturn

Joanne Thorne, Technical Compliance Manager, Caroola Group

It’s surprising that one in three accountants don’t have access to accurate forecasting tools. Despite HMRC’s clear intention to move towards digital reporting for both companies and individual taxes, this may be caused by their reluctance to adopt new technology that would make forecasting readily available.

In times of economic downturn, forecasting tools are crucial, especially those which provide real-time information and valuable business insights.

Traditionally, forecasting would have been done manually on spreadsheets. However, this would require experience and expertise to use correct formulas and would include data that can be corrupted.

These days, however, accounting software can be easy to use and supply information in various formats at the touch of a button. However, software can be costly in terms of initial costs or subscriptions and staff training, which may put some companies off.

Overall, this would be a shame, as forecasting is an area where accountants can add value to their clients and employers and help them to foresee issues in advance and minimise their negative impact.

Verdict: Forecasting tools which utilise RTI will provide valuable business insights, crucial during an economic downturn.

*The study was carried out by finance software provider XLedger.

Unfair treatment of low earners highlights the need for tax reform

HMRC is fining 180,000 people a year for late filing – even though they don’t earn enough to pay tax.

Last week saw shocking statistics publicised showing that, between 2018 and 2022, HMRC charged 420,000 penalties on people with incomes too low to owe any tax. These people were erroneously told to file a tax return, and because they didn’t file on time, they received a penalty of at least £100. In most cases, that amounted to more than half their weekly income.

HMRC handed out more than 660,000 fines to people on low incomes in the last four tax years, according to analysis of the data. A large number of these fines were thrown out on appeal. For example, in the 2020-21 tax year, the number of fines was reduced by 30% from 180,000 to 126,000 due to successful challenges.

The figures were reported by Tax Policy Associates (TPA), a pressure group set up by Dan Neidle, a former tax lawyer turned activist. He says that the scale of the problem that his Freedom of Information (FoI) request uncovered leaves no doubt that HMRC must look seriously at how its current systems and processes are dealing with the low paid and how they are treated.

Fines have heaped pressure on individuals

“The figures are amazing,” Neidle says. “On an immediate human level, it has created a really serious problem for those involved – we have one example where someone was made homeless, and there are other examples of people ending up thousands of pounds in debt.

“And of course, from another perspective, you have to ask whether this is a good use of HMRC’s resources: every moment that’s spent trying to collect a penalty from someone earning less than the personal allowance is a waste of time.” The news that the Self Assessment Helpline is to be ‘temporarily’ suspended for three months this summer only adds to the concern.

This goes to the heart of the matter, and brings into stark focus the current challenges facing HMRC, and raises serious questions over how the Revenue is targeting its stretched resources.

HMRC’s priorities are wrong

AAT has argued persistently that HMRC must not only be adequately resourced but that it must target the right areas.

Those areas include targeting significant systematic tax avoidance and evasion, ensuring the right systems and processes are in place to help taxpayers, focusing on effective compliance activity and, finally, supporting and working with the profession in our efforts to improve tax compliance and collection.

The scale of the figures also highlights the importance of a coherent tax system. It’s an issue we have flagged up in the past, especially when the announcement was made that the Office of Tax Simplification was to be scrapped. We were sceptical then – arguing that the OTS performed a vital function as a check against unnecessary complexity creeping into the tax system – and we remain so now.

Neidle is not alone in his frustration at the lack of fairness in the current status quo. He is also not the only one calling for HMRC to make a significant effort to review its processes.

Time to act

“I think they should use their discretion to try and solve the problem as soon as they can, and try and void as many penalties as possible,” he says. And he goes further: “They could also start collecting more careful data on these people and why they’re getting self-assessment forms in the first place – could they prevent this happening at Step 1 and being more selective on who gets a notice to complete a return, for instance?”

But he admits HMRC alone cannot deliver the lasting change needed. “MPs need to act to put pressure on HMRC to do this and to agitate for a change in the law so that we can go back to where things were to cap penalties based on people’s income.”

There’s little doubt that any system that unfairly penalises so many people in the first place has fundamental problems – and upholding an equally troubling number of appeals is not the solution.

TPA’s figures shine a harsh light on what can go wrong when a tax administration system is starved of sufficient resources and allowed to become too complex and ineffective. We can only hope they are taken seriously by the right people.

AAT is keen to hear from members about their experiences in dealing with HMRC in this area. Please contact Adam Harper to share your views.

HMRC Update – call waiting times, Child Benefit toolkit

Call waiting times are being added to more phone lines, parents can now refer to a Child Benefit claim toolkit.

Call waiting times to be included on more helplines​ 

​Following a successful trial, messages on the estimated time it will take to speak to an adviser will now be extended to more HMRC helplines from 4 July. ​ ​ 

The message will be played at the start of the call so customers can make an informed choice about whether they want to hang on, use digital services or call back another time. ​ 

​Call wait time messages are based on the previous day’s average and will be included on the following Helplines:​ 

  • Child Benefit ​ 
  • Tax credits ​ 
  • VAT ​ 
  • Online services ​ 
  • National Insurance​ 
  • Construction Industry Scheme​ 
  • Employers ​ 

​Expected call wait times are already given on the PAYE helpline. This has proved successful with a significant number of customers choosing to leave the queue and resolve their query elsewhere. HMRC has been able to take more calls from customers who still need to speak to a person, and wait times reduced from 40 minutes at the start of the trial, to consistently below 20 minutes. ​ ​ 

HMRC says it wants to be open and transparent about how long customers can expect to wait and encourage the use of our digital services which are quicker and easier than calling.

New toolkit supporting parents to claim Child Benefit online

HMRC’s online Child Benefit claims service means the majority of parents can claim online at a time that suits them, and be paid quicker by claiming through GOV.UK.

To make sure as many parents as possible are benefiting, please share the Child Benefit Toolkit with your networks. By logging in through the Government Gateway on GOV.UK or taking just a few minutes to set an account up, parents could receive their first payment in as little as three working days for a straightforward online claim.

Reminders

Alcohol Duty new rates and reliefs – get ready for the changes by 1 August 2023 

Businesses have until 1 August 2023 to prepare for the changes to the Alcohol Duty structure and the new reliefs, which include: 

  • Small Producer Relief – supporting smaller producers of alcoholic products with a discounted rate of duty 
  • a reduced rate for draught products (also known as Draught Relief) – supporting the hospitality industry by charging a separate, lower rate of duty on qualifying draught products
  • transitional arrangements for producers and importers of some wine products – supporting those businesses with moving to the new method of calculating duty on their products.

To support you with the upcoming changes, HMRC:

If you have any questions about the upcoming changes, you can join one of HMRC’s live webinars and ask directly.

Mapping Your Digital Transformation Journey in Accounting: Where Does Your Firm Stand?

This content is brought to you by Dext.

The digital landscape is changing at unprecedented pace. Alongside the rise in cloud computing, mobile devices, social media, and big data analytics, the recent developments in AI are transforming the whole spectrum of automated accounting capabilities from bookkeeping to tax preparation, audit support, fraud detection – and everything in between. So, it’s perhaps not surprising that the vast majority of accounting firms are already someway along the path to digital transformation.

Nowadays, failure to embrace digitalisation puts firms at a disadvantage. To stay relevant and competitive, a digital strategy is now a business imperative. Many firms are just starting to investigate what digital has to offer whilst others are taking the next steps and looking to optimise efficiency further to get the most out of their tech. 

The key to unlocking the full potential of transformation, is to understand your firm’s level of digital maturity, and always strive for the next. 

Dext’s Digital Personality Quiz

Find out where you are on your Digital Transformation Journey with Dext’s Digital Personality Quiz

Take the Quiz

Digital transformation in accounting has been a gradual process that has gained momentum over the past decade. In the past, accounting processes relied heavily on manual data entry and paper-based record-keeping, which were time-consuming and prone to errors. Firms just starting out on their digital journey may find the following barriers to greater digitalisation:

  • Not investing in researching and implementing the right-fit digital solutions.
  • Trying to replicate traditional processes using digital tools.
  • Too much focus on compliance as the driver.
  • Perceived (and often actual!) low return on investment.
  • Poor stakeholder engagement of internal staff, clients, or both.
  • No time to train staff and/or clients.
  • Not enough focus on measurement and meaningful KPIs.
  • Low visibility of digital change and the associated benefits.
  • Lack of senior accountability.

By understanding where your firm is on its digital transformation journey and embracing the opportunities it presents, you can effectively address and overcome these challenges.

Cloud-based accounting software has revolutionised the industry by providing real-time access to financial data, enabling remote collaboration, and delivering up-to-date financial insights to clients. Automation tools have streamlined repetitive tasks like data entry and reconciliation, increasing productivity and reducing the risk of human error.

The integration of AI and machine learning in accounting processes has been another significant development in digital transformation. AI-powered algorithms can analyse large volumes of financial data, detect anomalies, flag potential fraud or compliance issues, and predict future financial trends. Machine learning algorithms can perform complex tasks and  improve accuracy over time.

Data analytics and business intelligence tools have empowered accountants to gain a comprehensive understanding of financial data, identify trends, and generate meaningful reports for stakeholders. By analysing large datasets quickly, accountants can identify cost-saving opportunities, optimise financial performance, and make informed decisions to drive growth.

To achieve successful digital transformation, it is essential to follow best practices employed by digital-savvy accounting firms. This includes:

  • Embracing digital files and correspondence.
  • Automating data entry and categorisation.
  • Utilising electronic records and signatures.
  • Ensuring seamless workflows.
  • Conducting virtual meetings.
  • Fostering a digitally savvy and proactive team.
  • Ensuring continuous evolution of the business model to meet the changing needs of clients and stakeholders.

By embracing digital technologies and leveraging the human touch, accounting firms can unlock the full potential of digital transformation and drive their businesses forward.

Dext’s Digital Personality Quiz

Find out where you are on your Digital Transformation Journey with Dext’s Digital Personality Quiz

Take the Quiz

This content is brought to you by Dext.

Unlocking potential: how autistic colleagues can flourish in finance

Discover effective approaches to requesting and implementing workplace accommodations, inspired by the experiences of neurodiverse accountancy professionals.

The American autistic professor Dr Stephen Shore famously said: “If you’ve met one person with autism, you’ve met one person with autism.”

Yet his words are often forgotten or disregarded. Many organisations and well-meaning individuals make unhelpful assumptions based on limited experience. The autistic spectrum is as diverse as it is complex and a lack of understanding can lead to barriers and stumbling blocks for neurodiverse individuals, particularly when it comes to employment.

Accountancy can be a great career for some neurodiverse individuals due to required skillsets around problem-solving, attention to detail, memory retention and the focus on processes and systems. But employers may need to make ‘reasonable adjustments’ to harness their capabilities.

We spoke to three individuals in accountancy who are on the autistic spectrum about how their colleagues and companies have helped them to thrive.

“Accountancy allows me to embrace my need for efficiency”

Rosie Weldon, Zodeq

A diagnosis of any sort is often perceived negatively, but not for Rosie Weldon, senior financial analyst at Zodeq. For Rosie, life changed from being an uphill struggle to suddenly making sense.

“I’d struggled for years and just didn’t know why,” she explains. “The actual catalyst was when I had a work placement during my second year of university – I just couldn’t do it. There was no way I could walk into the building.”

It was during subsequent discussions with her academic tutor, who noticed Rosie couldn’t make eye contact and who reflected on Rosie’s other difficulties, that autism was first suggested. Rosie was officially diagnosed shortly afterwards. “It just made complete sense,” she says.

Rosie’s neurodiversity affects her personal life “a million times more” than it does professionally. Eating, sleeping, getting dressed, leaving the house: daily chores and choices cause a lot of anxiety and stress. This is not the case professionally: Zodeq identified Rosie’s unique skillsets from the first interview and designed the job around her to play to Rosie’s strengths.

“Zodeq know not to put me on the phone to talk to clients for example, and they allow me to work from home in my own environment because I find change difficult.”

Flexibility works both ways: Rosie often works late into the evenings if she’s “hyper-focused”.

“I like things to be right. I have a very black-and-white mind. My mindset is on finding the most efficient way of doing things. I’m handed a process, and I just have to find a better way of doing it. I’ve reduced processes that ordinarily take days or even weeks to complete to one morning a week. If there is a way to make something work better, I’ll find it.”

She has been lucky in finding a company that values her skills and diversity of thought while making reasonable adjustments to allow her to thrive.

“The one thing employers can do to make things easier for people who are neurodiverse is just to listen,” she says. “It’s not complicated. You don’t have to spend money on reasonable adjustments, just find out what that individual needs.”

Rosie’s key points:

  • Identify the strengths in your neurodiverse colleagues and make adjustments to help encourage good performance
  • Flexibility helps encourage autistic team members feel comfortable
  • Listen to your neurodiverse colleagues

“Accountancy showed me I’m not broken – I just think differently”

Gavin Simpson, Travis Perkins

Gavin Simpson was only diagnosed with autism this year, but had spent most of his life feeling different. A former truck driver turned finance data analyst and management accountant at Travis Perkins, he knows how a lack of understanding of neurodiversity can hold someone back.

“I struggle with some social situations and I’m really fussy with stuff – our knives and forks in our drawer at home have to match. I also have loads of thoughts going round my head at once and I can lose my chain of thought,” Gavin explains.

Gavin found school hard and he struggled to make friends. It wasn’t until one of Gavin’s employers gave him the opportunity to work as a traffic dispatcher that everything changed for the better.

“I needed to use Excel for the role but I didn’t have a clue initially,” he admits. “I read a book about it on Eurostar on the way to Disneyland with my kids. Within weeks, I was building complex databases and automating processes. My manager said, ‘How do you do that!?’ I ended up training him! It just felt natural. I suddenly discovered these skills I never knew I had.”

That was the turning point: Gavin was put on a management development programme and discovered a passion for management accounting, and everything fell into place. Ten years on, Gavin is a part-qualified management accountant CIMA professional in a role he loves and he’s learning to use his neurodiverse skills to his advantage.

“I can think in 3D,” he explains. “I recently built a two-storey playhouse for the kids. The plans were all in my head. I could visualise it, spin it around like a 3D object and see how it would fit together. It’s the same in my finance role. I can easily visualise the workings of month-end processes and complex systems and create them from scratch.”

Recently, Gavin created a bespoke supply chain return process for Travis Perkins’ 600 branches. He looked at existing databases and built an automated system in a month that sped up stock redistribution, saving the company thousands.

There have been challenges. Gavin finds it hard to ‘read a room’ and he finds small talk difficult.

But with a set agenda or process, Gavin is in his element. “I can concentrate deeply on something for hours. I can also spot patterns and errors really easily when others can’t.”

Understanding and awareness from line managers is essential for people like Gavin. “When managers have micromanaged me in the past, it becomes sensory overload and I just can’t function,” he explains.

It’s taken him years, but Gavin has a much better understanding of his neurodiversity and the environment he needs. “I’m not broken, I’m just different,” he says. “How many people are doing menial jobs without realising their full potential because of their neurodiversity?”

Gavin’s key points:

  • Process and/or a set agenda can be important to some autistic staff members
  • Some autistic team members may be able to spot efficiencies and improve processes rapidly
  • Be sensitive to autistic team members’ needs, as micromanagement can be distressing

“Accountancy allows me to explore my interests”

Harry Smith, Azets

Harry Smith became something of a local celebrity recently when he landed his first permanent role at Azets as an accounts assistant after successfully completing an internship at the firm.

Harry, who was first diagnosed with autism at eight years old and also has ADHD and dyspraxia, has always had a passion for numbers and technology. It’s no surprise, then, that working with Azets and immersing himself in technology and accountancy appeals to his preferred way of working. “I love how methodical the profession is,” he explains.

There are aspects that Harry struggles with – particularly social elements. “If I’m talking to someone in person, I look at their mouth to see when they’ve finished talking.”

So what can employers and colleagues to do help? Harry appreciated, for example, the opportunity to deliver a speech about autism when he first started at Azets. It gave colleagues the opportunity to learn more about autism.

Harry’s key points:

  • Openness is crucial to understanding the nature of your colleagues’ neurodiversity
  • Awareness among colleagues of the nature of autism can help autistic staff members navigate the social elements of their jobs

How to make adjustments

Neurodiverse colleagues are entitled to reasonable adjustments at work. If you’re unsure what that might mean in practice, here are some examples:

  • Noise-cancelling headphones help to block out background noise in a busy office or warehouse
  • A screen filter for a laptop or desktop PC monitor, which can minimise the risk of sensory overload
  • Use of a quiet part of the workplace, which can avoid noise and movement that can trigger sensory overload
  • Time management and project management apps can help with scheduling tasks
  • Instant messaging and text-to-speech apps for those who are non-verbal or are not confident in using the phone or face-to-face conversation 
  • Flexible hours, ie, a working pattern to suit the needs and body clock of an autistic employee
  • Exemption from team meetings and social gatherings, such as permission to miss team-building exercises, meetings and team nights out
  • Exemption from meeting clients where the employee struggles with communication issues
  • Line managers should think about how they communicate with neurodiverse employees. The National Autistic Society recommends:
    • Write down instructions and tasks
    • Give short, clear instructions
    • Break down larger tasks into smaller components
    • Create a regular timetable of tasks to add structure to the work day

How to ask for reasonable adjustments

You can request reasonable adjustments be made for your work if you think you need them.

  • Ask your employer for a meeting to request reasonable adjustments. Before your meeting, think about the following points:
    • What reasonable adjustments do you need?
    • What sensory issues do you experience?
    • Is there any equipment available that helps?
    • How much does it cost?
  • When you hold the meeting, explain what adjustments you need to do your job and relate them to autism, if possible

Find a helpful and caring mentor

A mentor or coach can help untangle issues such as unwritten office rules and confusing instructions.

Useful resources

  • Apply for Access to Work funding
    • You can apply for the Access to Work funding if you have got an interview coming up, you have just started a job, you are self-employed or are in a job already.
    • Access to Work can pay for travel, equipment and awareness training for your workplace.
  • Specialist recruiters such as Enna help recruit diverse staff
  • Charities and organisations such as the National Autistic Society provide advice for employers, and run training courses.

Tearing up AML supervision could lead to huge rise in economic crime

The Government must proceed with great caution while reforming anti-money laundering processes and regulation, warns AAT.

The Government today (30 June) launched a two-month consultation offering input on four proposed forms of anti-money laundering (AML) supervision before they will decide on a route of reform.

Currently, the Office for Professional Body Anti-Money Laundering Supervision (OPBAS) oversees anti-money laundering efforts. The body consists of supervisors from different professional bodies, overseeing and regulating their members in collaboration with one another.

The Government is considering the following alternatives:

– Removing OPBAS and replacing it with a single private-sector professional body.

– Transforming the current landscape by replacing OPBAS with a new regulator covering accounting and law.

– Establishing a new regulator overseeing every profession.

– OPBAS + which would retain OPBAS and enhance its powers to regulate supervisors tackling money-laundering crimes.

According to Treasury data from 2020, Serious and Organised Crime, much of which is made up of economic crime, costs the UK economy approximately £37 billion per year. AAT has outlined how this figure could rise if high-risk transitional options are opted for, as the crossover period alone could see a drop in compliance and supervision. The accounting sector can be particularly vulnerable to professional money launderers as businesses can be exploited and used to legitimize techniques.

AAT’s Director of Professional Standards and Policy, Adam Harper said:

“In this economic climate, the Government cannot afford to take high risks with anti-money laundering, yet most of the newly outlined proposals could see a dramatic rise in economic crime.

“Consolidating supervision to just one private sector body could see a catastrophic collapse in supervision and dramatically elevate the risk of regulatory failure. Options for a cumbersome and potentially enormous regulator also carry with them significant transition risks, large costs to set up, and will take years to implement effectively.

“OPBAS + is not only the most sensible solution but the most effective – enabling OPBAS to remove supervisors will improve compliance and address many of the government’s prior concerns. We recognize the need for change in AML regulation, but that should involve improving and evolving what we have built – not dismantling it all and starting again.”

AAT strongly recommends OPBAS + out of the four options in order to maintain order and give the regulation process the chance to evolve and improve based on learnings so far.

What options are there for self-employed clients as mortgages skyrocket?

The self-employed will be hit particularly hard when fixed-rate mortgages rise or they need to arrange new funding.

On 22 June, the Bank of England raised the base rate to a 15-year high of 5% in an attempt to curb inflation. Analysis by Octane Capital revealed that, as a result, those looking to remortgage could pay an additional £20,000 just in interest over the next five years.

And analysis by the Labour Party warned that even before the latest hike, mortgages were on average £2,000 more than on the continent.

Take your leadership to a new level

This interactive, 90-minute webinar uses neuroscience to develop your leadership skills, helping you support your business.

Find out more

In fact, it’s been suggested by Public First consultancy that the mortgage crisis could ‘dwarf’ the energy bill crisis – particularly for middle earners.

Mortgage lenders are reportedly pulling – and then repricing – deals to reflect soaring rates, affecting both first-time buyers and remortgagers across the board.

What this means in real terms is that 800,000 UK households looking to remortgage and 1.6 million homeowners will see their mortgage rates skyrocket. The National Institute of Economic and Social Research (NIESR) last week warned that 1.2 million households struggling with new rates could see their savings depleted by the end of 2023.

The Government have since launched a new Mortgage Charter signed by 32 lenders, including Barclays, Santander and Nationwide Building Society to offer some degree of protection to homeowners. Signatories agreed:

  • From 26 June: not to forcibly evict homeowners in less than a year from their first missed payment – unless in exceptional circumstances.
  • From 10 July: borrowers approaching the end of a fixed-rate deal can ‘lock’ in a new deal up to six months ahead and will have the right to request a similar deal.
  • To offer a new deal that will allow homeowners to switch to interest-only payments for six months or extend the mortgage term to reduce monthly payments if borrowers have been previously up-to-date with mortgage payments.

While soaring rates will affect most, if not all, homeowners in Britain, self-employed individuals will be one of the groups hit the hardest.

We spoke to accountants across the UK to see how they are supporting their self-employed clients.

High allowable expenses and low tax liability will be a double-edged sword

Clare Bowen, Partner, Monahans

The current interest rate hike will affect those who are on variable rates and when self-employed people renew their mortgage, either because they’ve reached the end of a fixed fee or are reviewing their variable rates. Banks have much more confidence in the continuity of the income of someone who is employed versus the variable income of someone self-employed.

The self-employed also face a catch-22 when looking to get their tax liability as low as possible within the rules set by HMRC. It’s common to log all allowable expenses because this reduces the amount of tax payable on profits. Yet this also brings income down, especially in years where the business invests in assets, and this can be prohibitive when viewed by a bank, which will want to see income as high as possible to offer favourable mortgage rates. This leaves the self-employed stuck between a rock and a hard place.

To support self-employed clients with high mortgage rates and increasing bills, we are advising our clients to seek advice from a financial advisor who will consider the entire financial picture.

When it comes to tax advantages, only a small percentage of self-employed people have significant savings. Those who do should be looking at opportunities to take these out of the tax system and into ISAs, for example, or using them to potentially pay off any high-interest debt.

Advisors will also consider whether taking a self-employed position is the best fit or whether working in a partnership or via a limited company would be more beneficial. Again, this is where the value of an advisor should not be underestimated.

Verdict: Self-employed who keep their tax liability as low as possible by logging allowable expenses bring their income down, making it difficult to get a favourable mortgage rate.

Explore fixed-rate mortgage payments and alternative lenders

Bev Flanagan MAAT, Director, Bev Flanagan Financial

I’m hearing a lot of financial concerns from self-employed clients around higher monthly repayments starting to affect cash flow and reduce disposable income.

There is also the potential impact of increased mortgage rates on their business expenses. Higher mortgage payments could affect overall financial stability, reducing the available capital for business operations or investment.

Self-employed clients are also worried about the potential impact on their ability to secure mortgage loans. Lenders typically assess affordability based on income, and an increase in interest rates could affect how much they can borrow.

Clients may have to juggle their expenses overall, prioritising which are necessary and which they will ultimately have to sacrifice.

As an accountant, I’m trying to help clients with budgeting and financial planning. I often recommend setting aside funds to cover any future increases in mortgage payments to ensure financial stability. Also, some clients may want to explore fixed-rate mortgages to lock in lower interest rates or consider alternative lenders who cater specifically to self-employed individuals.

Verdict: clients should set aside funds now to cover future increases in mortgage payments. Some may also want to explore fixed-rate mortgages or consider alternative lenders.

Putting aside money each month to help cover costs will always be the most appropriate advice

Stuart Crook, Partner, Wellers

There are certainly worries surrounding mortgage rates. Our self-employed clients becoming increasingly concerned as their respective terms and deals come to an end.

For the majority of people, we see and speak to regularly, the main struggle is the uncertainty of costs, both within their sector and from a personal perspective. It is the accumulation of costs rather than specific ones that are proving challenging.

We are looking at time-to-pay options on tax, and some calculations on expected profits, but we have always advised self-employed clients to put aside money for tax each month on a prudent basis. We still see this as the best and most appropriate advice we can offer people.

Of course, if people have been doing this, but these savings are already being used for other working capital purposes, alternative measures are needed.

Verdict: Uncertainty of costs is the main struggle – putting aside money each month to cover costs will always be important.

Take your leadership to a new level

This interactive, 90-minute webinar uses neuroscience to develop your leadership skills, helping you support your business.

Find out more