How to go from employee to manager

You’ve been working away, doing a great job for several years. You’re competent, technically proficient and you’ve been noticed at work for doing well.

So much so that you’ve just been promoted and will be managing a small team. How do you make the leap from employee to manager?

Recognise that you have a new job

“This sounds obvious, but countless people take on a managerial role with a view that the new role will be done on top of their usual client-facing role,” Sue Willcock, business change manager at Ellis Whittam, says. “The phrase: “How will I have time to manage people?” is a classic tell-tale saying that new managers are approaching their role from the wrong viewpoint”.

Tip: The role of manager is not just a case of adding things to your to do list, it’s learning how to manage your new role and delegate when you need to.

Take a step back

Your new role will probably involve a number of new skills, including planning, reporting, making judgement calls, presenting ideas, coaching and encouraging, performance managing and inspiring others to perform.

“Whilst some of these things are about doing ‘stuff’, many more are about how you get stuff done. Take some time to ponder the word ‘leverage’” advises Willcock.

Tip: Consider how you will achieve business goals by using your skills and new role to get the most from others.

Be crystal clear on what’s expected

In some organisations, especially if a role is brand new, expectations can be a little vague at first. In others, the role may be clearly set out, but because you are new in role, you are still working out what things mean for you.

Tip: Make sure you get hold of a job description and take time to go through it. Have a conversation with your own line manager about their personal expectation of both the role and how they like to work.

Believe in yourself

One of the biggest hurdles you might have to overcome when it comes to going from an employee to a manager is confidence, says Catherine Morgan, financial coach at The Money Panel.

“The biggest obstacles that many will have is confidence in themselves and their ability to deliver and manage,” she notes. “You may find that you have gone from doing to managing others doing the doing!

Tip: Understanding your people and getting the best from them will stand you in good stead.

Don’t micro-manage

“It is important to give the people in your team autonomy, recognition and responsibility,” says Morgan. “Get them on your side. Be personable and be interested in them more than anything else”.

Tip: Position yourself as someone who is going to help your team to achieve success because your success is dependent on their success. And don’t micromanage them.

Communicate

Helen Brent, a manager at Sunflower Accounts, says communication is one of the most important things when you move into a management role.

“Make yourself available to listen to your former colleagues and to fully empathize with them as the change in structure can cause feelings of uncertainty and can be emotionally stressful,” she advises.
Discuss and understand any frustrations, expectations and their future goals. This can help gain their trust and confidence.

Tip: Hold one-on-one meetings to explain the vision for the team and allow them to have an input on the end goal.

Set boundaries

“Going from a colleague to the boss, people can make the mistake of treating everyone as ‘friends’. Whilst going for a night out can be good for team moral, maybe stay for one drink,” says Brent. “Avoid gossip and remain highly approachable. You can be friendly whilst being their manager.”

Recognise that you need to keep learning

“Some people expect to be a good manager with little investment in themselves or the consideration that they may need to learn new skills. Don’t be this person!” says Willcock. “Know that you are learning and that it takes the same effort, resilience and reflection that it took to become the technical expert that you are.

Tip: Just as you made mistakes in your technical role, you will make mistakes now, as you learn to be a manager. Accept that you are learning and do the best you can for your team but also give yourself permission to learn.

In summary

Successful management is as much about self awareness as the relationship between the manager and his or her staff. Good relationships are based on trust and engagement, and a good manager’s role is to build these relationships early on. Expect to make mistakes but if you take on your new role willing to learn and grow, then you’re on the right track.

Read more about leadership and personal growth here:

Top traits of effective managers

Emotional intelligence and why you need it

Growth and leadership – what are your personal goals

Planning, people and performance: The top traits of effective managers

Many people, when they get promoted, become ‘accidental managers’. They’ve had previous training, or have learnt well in a particular role, and someone has thought – they’ll make a good manager.

If this is you, it can be good to think about the skills and attributes you now need to focus on, to turn yourself from a good manager into an excellent one.

What does the role mean?

Before you can develop as a manager, you need to be clear about exactly what it means to be a manager. What does it look, sound and feel like?

Usually, being a manager means being put in a position where you have a strategy or plan that needs to be implemented. It’s your job to ensure the team can implement that plan effectively.

In practice, ultimately this usually means one of two things:

  1. Establishing and maintaining the status quo, or
  2. Creating change

As a manager, there will be specific tasks – to manage budgets, suppliers, processes, customers, etc. This means that you’re operating both inside and outside the organisation. But it’s likely that your main responsibility will be towards people – your team around you, and a leader or director above you.   

What does an effective manager look like?

An effective manager is a role model – but this is easier to say than do, and in some cases you have to challenge the status quo to create change. It’s about inspiring people, motivating people, and creating new thinking. To do that, you need to be able to plan methodically, to communicate well, and to identify, motivate and reward effective behaviours in others.

You cannot be a good manager without good planning skills; and that planning is likely to centre on objectives. A proven method of effective management is to give your team SMART objectives – any task should be Specific, Measurable, Realistic, Achievable and Timebound.

Understanding how people work well together and individually

It’s a cliché to say that your best assets are your people – but it’s a cliché because it’s absolutely true. In order to manage people well, you have to understand that different people thrive in different ways, and it’s essential for you to be able to communicate with them effectively to understand how they’ll work best themselves, and what they can bring to the organisation.

For example: not everyone is motivated by money. So you need to create those motivators yourself and ask for regular feedback from your team; that way, you’ll understand what’s important to them and be able to motivate them more effectively.

You need to think: how can I motivate and empower, and leave people satisfied? Generally speaking, this involves leading by example, and recognising that most change comes from nurturing behaviours.

Those behaviours revolve around five elements:

  1. Communicating
  2. Empowering
  3. Delegating
  4. Inspiring
  5. Mentoring

Where managers really come into their own is when the organisation’s business plan cascades down into an operational plan.

Ensure you can see the wider picture, as well as the detail – part of your role as manager is to help the individual understand what they do and how it fits into the team. As things cascade upwards, they become more strategic.

Moving into pole position

Management guru Peter Drucker once said that as a manager it’s easy to set tasks, but you only reach objectives in partnership with the individual.

Key point: In other words – don’t decide who’s doing what and then send them an email. Instead, sit down with them and say five things. This is what we’ll do as a team; this is what I would like you as an individual to do; these are the targets; this is how we’ll measure success; and what do you think?

At this point, if there’s resistance or things don’t go entirely according to plan, be proactive and positive about that; don’t just criticise people or ignore a problem.

Where there are weaknesses, which we might rename ‘development areas’, put those into the plan and offer training. That’s how you enhance capability, and how you continually ensure that your people are an asset and can enhance the organisation’s growth or development.

Consider how that would look in your business. Does everyone know what’s expected of them? Do they have the skills to deliver? Are they motivated towards delivering? If you can answer yes to all those questions, you have some context to work towards.

How to become a truly great manager, rather than simply an excellent one

To do this, think behaviourally. Many managers think the job is about giving tasks – but there might be behavioural objectives too, such as asking a team member to consider values or ethics.

Decide what your priorities are, and which objectives are more important than others. If there’s a sequence, help team members understand that others in the team are relying on them to do things in a certain order. The key is to ensure people feel part of a team, rather than at the bottom of a series of jobs.

Good management behaviours can be remembered as being ABCD:

ABLE – Leaders demonstrate competence by having the knowledge, skills, and expertise for their roles

BELIEVABLE – Leaders act with integrity when they tell the truth, keep confidences, and admit their mistakes. 

CONNECTED – Trustworthy leaders care about others. They are kind, compassionate, and concerned with others’ well-being. 

DEPENDABLE – People trust leaders who honour their commitments. DWYSYWD—doing what you say you will do is a hallmark of dependable leaders.

Being an effective manager – 5 key takeaways

  1. Know the organisation’s culture. This is ‘the way we do things round here.’ Without understanding it, you can’t make changes – you need to translate the culture into ‘this is what I need to do’ when you speak to staff.
  2. Be knowledgeable about frameworks. These include the legal and regulatory framework in which you operate; the economic and political environment in which you work; and the social and technological opportunities and threats to the organisation’s business.
  3. Get the best out of your people. People work in different ways and have different strengths. Know when to discuss things face-to-face, in team meetings, by email or phone, or over the Intranet. Don’t rely on one particular channel, and make what you’re doing relevant to each person.
  4. Interpret, translate and make relevant. Then, ask for feedback. When your staff tell you what they think – good and bad – it can influence and help you adjust what you’re doing going forward.
  5. Gain the staff’s trust. Trust is the most powerful single quality you can engender in your staff – but it takes time and integrity. Give time and resources; and reward positive behaviours, not just results.

This article is an excerpt from an AAT Knowledge Hub webinar. You can listen to the full webinar here (log in required):

Listen to webinar

Improve your emotional intelligence to be a better leader

Being emotionally intelligent means that you are aware of your own emotions and able to handle interpersonal relationships empathetically

While it applies to all professionals, high emotional intelligence is a must for accountants in leadership positions..

“In fact, it’s been proven that EI accounts for 85% of what sets the outstanding leaders apart from the average,” says Amanda Davie, Emotional Intelligence in Leadership coach at coaching consultancy Equal Talent.

Attributes of emotionally intelligent leaders

Dr Ruth Smith, executive coach at PM-Management and author of Where Authentic Leaders DARE (due to be published in August/September) has asked over 500 people to describe the behaviours and attributes of leaders who had inspired them. “Without exception, they’ve listed facets of emotional intelligence: empathy, calm, consistency and the fact that they ‘get you’. Technical skills and IQ are not on the list.” 

Repercussions of low EI

“Failing to ‘read’ others results in eroded trust, lack of engagement, inefficiency and low productivity,” says Smith.

Leadership coach Lynn Scott points out that it is your role as a leader to create an environment where people are valued, understood and able to give their best. And this is nigh on impossible if you fail to recognise and regulate your own emotions, and if you are unaware of the impact your emotions and behaviour have on others.

“You can be the smartest person in the world in terms of IQ but if you lack Emotional Intelligence people won’t warm to you, they’ll often avoid telling you the truth (too risky), they probably won’t even want to work with you.”

Scott adds: “If you constantly lose staff, it could be a sign that you aren’t leading or connecting with people in an emotionally intelligent way.”

Importance of EI in a digital workplace

EI is even more important now we are working in increasingly fast-paced, digital environments, where it’s easy to rely on remote communication.

“There are fewer verbal and non-verbal cues (body language, tone of voice, eye contact) that allow you to connect with and understand your people and, therefore, to motivate and inspire them,” Smith says.

When most of your conversations are by email, it’s very easy to write something that your staff might take in the wrong way. It’s very easy to rush to wrong conclusions, too.

How you can boost your EI 

The good news is EI isn’t an innate quality – it can be developed and improved, but only if you make a conscious decision to do so.

Davie says: “Many male execs in particular shy away from this skills development area. This harks back to the olden days when men never talked about thoughts and feelings. But ‘emotions’ isn’t a dirty word and empathy is now a necessary leadership skill. So the choice is to either remain in the dark ages or to become enlightened.”

Firstly, focus on you

Scott says: “You need to become much more aware of what you’re feeling or thinking at any given time and why – and, importantly, how you react as a result of those thoughts and feelings. Will your response help people do their best or will it cause them to ‘fight, flee or freeze’?”

  • When you’re self-aware, you can change any unhelpful default reactions.
  • Breathe deeply for a few seconds and then choose a more suitable, emotionally intelligent response,” says Scott.
  • Also, get feedback (this can be anonymous). Scott suggests that you ask your team these two questions: What do I do well as a leader? and What could I do differently to be a better leader?

Secondly, focus on others and seek to understand them

You must be genuinely interested to hope for a genuine connection, but Scott says that’s easier than you might think: “listen more, ask more, and tell less”.

  • You need to listen to what is being said as well as to what isn’t.
  • Sometimes people say they are ok when they are not, so look beyond words and observe for signs of anxiety, stress or any other emotional upheaval.

Build a culture of Emotional Intelligence

Role modelling emotionally intelligent behaviour will encourage your staff to exercise EI, too.

Scott says: “For example, when there are different opinions about something, an emotionally intelligent response is That’s interesting, but I have a different perspective. I’d love to understand your thinking a bit more, rather than That’ll never work or That’s a terrible idea.” So think about the language you want people to use and lead by example.

She adds: “Ensure that everyone has a chance to contribute in meetings, that people listen to each other without interrupting and that you all recognise what’s gone well rather than focusing on what isn’t going so well. Genuine appreciation makes for open, honest conversations and a supportive environment.”

Hire emotionally intelligent people, too

The job interview is your opportunity to assess the EI of a candidate, their self-awareness and their empathy levels. 

Smith says: “For example, ask them to talk about a difficult relationship or situation. What you want to probe for is whether the candidate is able to see things from another’s point of view. Also, ask them what they think the other person felt or thought in that situation.”

Pay attention to their choice of words, their tone of voice and read their body language. And listen to your intuition. “Quite often your intuition will have worked out something before you can fully rationalise it,” says Smith.

In summary

Good bosses and managers have the ability to understand and take into account the feelings, emotions and viewpoints of others, they solve problems by listening first and by putting themselves in other people’s shoes. They are also highly self-aware, in touch with their own feelings, needs and intuitions. All this helps them build trust and a connection with their people.

For more on leadership skills and personal growth follow our #AATPowerUp series.

Instagram local business pages – is this an effective tool for SMEs?

Small and medium-sized businesses are always seeking cost-effective ways to promote themselves. Instagram offers a great way to do this if it’s used in the right way and with good intentions.

Discover how you can manage your Instagram account to maximum effect and find out about the big new business feature that the social media platform launched this year.

Why use Instagram?

As social media goes, Instagram continues to grow its user numbers really quickly and has the most engaged audience of all the platforms. By having an active business account on Instagram you can share updates and interact with clients, prospects, people in the industry and other local businesses in a way and at a frequency that wouldn’t be possible offline.

It allows you to show another side to your business and gives you the opportunity to do something a bit different and more creative if you’re so inclined. Instagram is linked to Facebook so you can create posts and run adverts across both. With a business profile, you can also learn about who your followers are and what they like with access to analytics.

How to create a business account on Instagram

  1. Go to your Instagram personal profile page.
  2. Tap on the three lines in the top right-hand corner.
  3. Tap ‘Settings’ (right at the bottom) then ‘Account’.
  4. Tap ‘Switch to Business Account’ (right at the bottom) and then follow the on-screen instructions.

The dos and don’ts of using Instagram

DO…

  • Make sure your content is visually pleasing and get creative. Don’t just post your own things and forget about engaging with the content of others.
  • Write compelling captions to go with your posts – tell a story. Don’t post without proofreading first.
  • Show a personal side, let people get to know you and use it to highlight your values and goals.
  • Look to others for inspiration.

DON’T

  • Go overboard with the hashtags. Your goal is to build relevant, genuine connections – not to get likes from random accounts around the world.
  • Don’t leave social media accounts dormant. If your website links through to a social profile that isn’t active then you’re better off deleting that profile.
  • Don’t be unprofessional – don’t use it to brag or complain. Stay positive and stay away from anything too silly or personal, not to mention religion and politics.
  • Don’t post without proofreading first.

10 Ideas for Instagram Posts for Accountants

An accountants work isn’t typically that visually exciting but there are plenty of things that you can post about that aren’t tax forms or spreadsheets!

  1. Let people get to know you and the other members of the team.
  2. Take some ‘behind the scenes’ shots of fun in the office and while out on team socials.
  3. Pictures of the office cat or dog will always prove popular.
  4. Share the achievements of the team (maybe they won ‘employee of the month’ or ran a marathon at the weekend).
  5. Take pictures when you’re out networking.
  6. Share motivational business quotes using a free tool like Canva to create beautiful, Instagram-friendly designs (and make sure you have permission/legal rights to use the quotes).
  7. Share tips for running a business or accounting tips like payment deadlines (again you can use Canva for design and a site like Unsplash for background images if you don’t have an appropriate one of your own).
  8. If you’re a sole trader with close relationships with your clients then sharing some pictures of your family could be appropriate.
  9. Get outside for some lunchtime fresh air or have a walking meeting and share images of nature and the changing seasons where you are based.
  10. Think local – promote your area and support other local businesses to help build strong relationships.
    Excellent social media content online is a reflection of interesting things that you do offline. If you’re struggling for content then take a look at what you could start doing or get involved with in ‘real life’.
    Instagram Local Business Profile Pages
    A few months ago, Instagram started discreetly testing local business profile pages that effectively add a directory style listing to your page where you can include your website, address, opening hours and contact information. This will allow customers to search for and get in touch with your business and is looking to be the next big thing on Instagram.

Check your settings to see if you have an option to claim your local business profile page yet. It will pull information from your Facebook Business Page so if you have one then make sure that it’s up to date. It’s also an added incentive to keep your feed fresh and to update your Stories because your last three posts and Story also feature on this page.

If you don’t already have an account then take your first step to Instagram success and set up your Instagram business profile now.

For some more digital apps to help run your business click here.

Growth and leadership – what are your personal goals?

It can be all too easy to let the day-to-day consume your time. But thinking about your career long-term is essential if you want to make sure it’s varied, interesting and satisfying to you.

So what do you want your personal growth to look like over the coming decades? Is your prime focus mainly on growing an accountancy business? Are you thinking enough about work-life balance?

Mark Blayney Stuart spoke to two accountants at pivotal stages of their careers, with a variety of goals and approaches.

Determine your goals and work backwards

  • Mark Telford is a Director at Telfords Chartered Accountants
  • Strategy for personal goals: Work out your goals first, then create a plan to get there

Thinking about your own personal goals can also help you become a better accountant, because it helps you see things from your client’s point of view.

“I do focus a lot on personal goals for the business owner,” says Mark Telford, Director at Telfords Chartered Accountants. “If you’re self-employed, you haven’t got a job – you’ve got a business.”

“There’s lots of terminology around lifestyle and work-life balance and clients often say the words without thinking about what they really mean,” Telford says. “I like to turn it round and say – what do you want to achieve? This might be things like: I don’t want a 40-hour week; I want a 2-week holiday three times a year; I want to get my mortgage out of the way in ten years’ time.”

Then, says Telford, “having decided what your own goals are, you figure out how to get your business to work on those lines. This really flips things round. A lot of business owners I speak to haven’t thought about it like this before. What exactly do I want, and how can the business get me there?”

To help you in working out your own goals, Telford advises that there is in fact a triangle of goals you can focus on.

“There’s time freedom, financial freedom and comfort freedom. The third normally comes as a result of the first two being achieved – if you’re not overworked and you’re not stretched for money, you’ll be less stressed and more relaxed.”

Key point: Determine your personal goals first; are you aiming for time freedom, financial freedom, or comfort freedom?

Continuous improvement and growth

  • Hannah Williams is CFO at Tiny Rebel, an award-winning brewing company
  • Personal goals: Continuous growth and improvement for her company
  • Strategy: Forecasting and working towards achievable mini-goals

“The focus for me is on continuous improvement,” she says, “and this applies just as much to the company as my own career.”

Tiny Rebel is family-run and growth has been impressive – from a standing start to £10 million turnover in the space of seven years, and from zero to 126 employees in the same time.

“I love my job because this is not a traditional business – we try to be different, brave and make big decisions strategically.”

That naturally leads to a long-term view, with the team constantly “thinking about forecasting, costs, and then making business decisions on the strength of those insights.” Learn how to get started with data analytics and forecasting here.

Being a Finance Director brings huge responsibilities but this makes it a highly satisfying – not to mention essential – career.

“Finance can make or break any business. If you have a strong, differentiated team and you focus on constant improvement, you can introduce change and propel the business forward.”

Williams’s particular challenges at Tiny Rebel are not just about being a fast-growth organisation. “The business is multi-faceted: we have an online shop, a brewery, and bars. So we’re working across sectors – retail, manufacturing, and service.”

Finding the synergies between them is exciting. “It means you have cost-saving advantages, but on the other hand you have overheads that are hard to absorb.”

And looking at your next five, ten, fifteen years?

“In five years’ time I hope we will still be innovative, but also bigger. That’s complex to achieve; when you are small, you can be flexible. I want to ensure our increasing size doesn’t compromise that.”

And as she explains, “it is really difficult to forecast even for five years because our growth has been so fast and the industry changes so quickly. Plus of course there are external factors.” Williams says she wants “to avoid mentioning the ‘B’ word, but it isn’t making us panic.”

Forecasts are something to handle pragmatically. “When we started up I did a three-year forecast with the plan of breaking even, but we achieved that in nine months. I only put together forecasts that are achievable – and anything above that is a win-win.”

Key point: When planning towards your goals, one possible strategy is to set achievable goals.

Top tips for long-term career growth

  • How do you see your career developing? Will you specialise? Work in industry, practice, or start-up? You don’t have to know all the answers, but evaluating the options may show where you want to go.
  • Do you have the requisite skills? As well as finance skills, technological understanding is essential nowadays: you need familiarity with the range of accounting software your clients might be using. 
  • What is your five-year, ten-year, twenty-year plan? It can be illuminating to think long-term. Don’t let this be restrictive; this is your chance to envision your goals so you can put a plan into action to achieve them.
  • What does success look like for you? It may not necessarily be about growth at all costs. What are you trying to make the business do for you? Does success mean a large house and car, or is it about freeing up time for holidays, for spending time with family, or for retiring early?

What next?

We’ve seen a range of personal goals from just two accountants above. Mark is helping his clients to determine their own personal goals. He believes working backwards from this point is the best way to map out a path towards achieving them.

And we met Hannah, whose long-term goals are further business growth and improvement for her brewing company, and she’s working towards this through setting achievable mini-goals.

There is no wrong answer when it comes to your goals. Everyone has their own idea of happiness.

So be brave, and look up from the day-to-day this week to decide what success looks like for you.

Then create a plan to get there.

How volunteering helped me on my journey to President

Saturday 1 – Friday 7 June is Volunteers’ Week in the UK – a chance to celebrate the contributions that millions of people make across the land on a daily basis. 

Today we hear how volunteering can accelerate your career from Vernon Anderson who is AAT’s 38th President. Volunteering has helped him develop various skills which accelerated his career path to the top. There are currently nearly 400 volunteers across AAT’s 50 regional branches. 


I took AAT qualifications back in 2004, to help my then-role as a public sector finance officer.

I’ve been a council member of AAT for several years as a result, but it has been my participation in AAT branch events that has made the most difference, both to myself and to others in the accounting industry. In total I have spent around ten years being involved within the branch network.

Volunteering = Upskilling 

I am naturally a shy person, and my reason for volunteering was twofold. Partly, it was to help develop my interpersonal skills in networking with like minded people. In addition, I have always wanted to make a difference, as I believe AAT is an excellent organisation that really supports its members, and provides so many opportunities for students to change – not only their careers but often their lives.

It was not long after my second involvement with AAT’s Bristol branch before I took on the role of Chairman, which worked well as I was also a chief executive of a town council and had a similar role. I wanted to use my business skills to help the local branch grow, but it also helped me personally to improve my networking and presentation skills.

My volunteer work has included:

  • Meeting and greeting members
  • Booking speakers and venues
  • Preparing a yearly schedule of subjects
  • Delegating roles to committee members
  • Giving presentations at local colleges to encourage students to become involved in accountancy and dealing with members’ questions.

Volunteer involvement provides so many opportunities both with their career and also personally. They would gain many new skills and hopefully also make many friends in the process. 

Making local connections 

Attending a local branch event, if your professional body offers these, is a great place to start. Individuals can make new friends, swap knowledge and ideas, keep their CPD up-to-date by learning new skills, and sometimes even find employment. Volunteers also often benefit from free support and training to help develop and manage their own committees throughout branch networks.

The enthusiasm of the AAT Bristol branch’s committee was enough to convince me to join them. Having visited so many other branches it is so uplifting and inspiring to see how so many volunteers freely give their time to help others in delivering the AAT’s charitable objective of promoting education within the bookkeeping and accountancy sector.

If you’d be interested in volunteering as a member you can find out more here (login required).

AAT is running a content programme designed to help finance professionals upskill for the future. These skills include communication and leadership skills which Vernon Anderson boosted during his volunteering at AAT branch events. Find out more on the #AATPowerUp Skills programme here.

Data analytics – 4 – how data science and machine learning fit in

Data science is something of a buzzword in the world of data. But what does it mean to someone from an accounting background?

When you take your first steps in analytics you may not need to know too much about data science. But as you progress to more advanced or ambitious projects, it helps to have an understanding.

The term data science creates excitement and confusion in roughly equal amounts – excitement because of the potential it promises to unleash. And confusion due to the fact there are hardly any terms with standard definitions.

What is a data scientist?

Data scientists may require many skills. A data scientist may be an artful coder. They may be someone who can manage and wrangle lots of data and systems to start using the data they obtain (almost like a hacker!).  Then they need to be solid mathematicians and statisticians to use methods to understand the data they have managed to obtain with their technical skills. 

It is rare to find statisticians with coding skills, and vice versa.  So in reality, the data science side of a project may be a team of people with varying strengths, rather than a single role.

Machine learning

The specialised work that gets done under the heading of data science includes machine learning, which helps fuel predictive analytics, using patterns and exceptions to predict future trends.

Machine learning methods (delivered by the whole data science team) are used to create accurate predictions about the data they have tamed, by creating and testing algorithms (elaborate statistical models) that produced new data i.e.: forecasts, that can inform the information consumer, “What is likely to happen next”

If the data is managed in a way that is can be regularly updated, it makes it a very valuable tool for forecasting and decision-making support.

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A caution with machine learning predictions

Despite the power of predictive analytics, we must remember it produces predictions, not facts. Machine learning forecasts are only an estimate. Their accuracy depends highly on the data quality and the stability of the algorithm, which needs continuous optimization.

The Data Science lifecycle

The data science team will have their own concerns and preoccupations when setting up a new project. Here we will run through a lifecycle from their viewpoint.

The technicians will want to conceptualise what the business problem is and understand the data available for analysis.

When the team have agreed, the what, why and how, they build a hypothesis (to be proved or disproved) that will help to answer the business question. 

It is important to take a holistic view of the problem and to think about the criteria for success at this very early stage – what does the business want, what would it value the most?

What data do we have? Preparation

There is usually a lot of work to do to get the data into shape so that it is usable by the data science team.  From a technical point of view, this is when the project really gets going.

Huge amounts of data, often from multiple sources, in various formats, need to be aggregated and transformed and loaded in to your analytics platform.

It’s worth bearing in mind that good processes, lead to good data, so if you are thinking about running projects like these, start by making sure your processes and master data are of the highest quality.

What model do we need? Planning

A data scientist will refer to a model as an algorithm (as there’s a different language in academia and business).  An algorithm is a set of constructs and rules that are used to break down the big question or hypothesis, and is used to create the Analytics output.

Once the problem is understood, and the data is ready, the algorithm is ready for use.  Which type of algorithm you use will depend on the nature of the question you are trying to answer.

This is led by the data scientists, but it is important to include all stakeholders when building the model to agree the methods and techniques that will be used to answer the business problem, as business context and knowledge is very important to help change and improve the algorithm and ensure it performs well, and creates a strong result.

Testing out the model

Once the algorithm is built, it is tested by running it using historical data. This allows the team to see how its predictions compare to past results.  The algorithm’s performance is tested by splitting the existing data into two groups, one data set is used by the algorithm to create the predictions, then the second data set is used to see how close the prediction would have been. 

If it is close, or closer than human forecasting efforts, and allows for a time-saving, it may be considered as a replacement source of forecasts within the planning process.

What did we find out? Share and test

After the algorithm is created the new data can be visualised, possibly by the domain expert or a specialised data visualisation developer, and the findings are shared for review.

It is likely that you are the person communicating the results to the business, so not only is this critical to the project success and you personally, but it is a critical part of developing interest in becoming a data-driven company using an analytics approach and team culture.

Rollout – applying findings in the business

Once the performance is approved, and the value in using it agreed, the algorithm can be used, deployed into the live, main, production system. 

The data science project team will need to document the code, technical and functional specifications, data flow diagrams, data architecture models from the prototype environment and hand over to the ongoing support team.

Summary

Data science is still an emerging capability in business, and a common language is still being established, but the use of new talent and new tools and techniques to support forecasting and better decision making is something we should all be aware of, and use if there is a business need to do so.

About the author:

Chris Argent has overseen digital finance transformation projects for Vodafone, Amazon and John Lewis. He is the founder of Generation CFO – an online resource for finance professionals.

Chris is a speaker at the 2019 AAT Annual Conference. Find out more here:
Annual conference

14 different tactics for finding new clients 

Winning new clients is probably the most important activity for any business to do but it’s also one of the most commonly avoided. The best starting point is to make sure you have a really good understanding of who your target clients are, what their needs are and what you can offer them.

Don’t wait until you need new business to look for clients. Choose a few tactics for connecting with prospects that you think are most likely to work and commit to completing them as part of your everyday routine.

1. Write a book

No doubt between you and your team there is a lot of knowledge. Use it to create a book as a free resource to offer out to prospects. It will raise your credentials and capture their interest (and their data). It will help drive traffic to your website and the content can be repurposed for other things (like blogs). You can create an eBook to download from your website or print-on-demand books aren’t very expensive to make these days if you wanted to offer it as an option too.

2. Use Instagram

Instagram can be a great way to connect with other local businesses – follow them to see what they’re up to, like and comment when it’s appropriate and share what you’re doing too. Here are some other marketing tools which you could also find useful.

3. Ask for referrals

Providing a first-rate service for your current clients is the best way to generate word-of-mouth marketing but don’t assume that your customers are proactively selling your services on your behalf. Ask them to refer you, give them something to give (like an offer, resource or event invite) and a reason to give it.

4. Ask family and friends

You may be reluctant to mix business and pleasure but you could also be missing out on the most obvious customers.

5. Design an unforgettable business card

Stand out from the crowd with a thought-provoking business card design that potential customers will keep and that will keep you at the forefront of their minds.

6. Network in unlikely places

Go to networking events that won’t typically be attended by other accountants but will have business owners there. If you specialise in or have a few clients in a specific industry (for example, hospitality) then you could attend a hospitality marketing event.

7. Go niche

If you don’t specialise in an industry then consider it. It’ll help you target your marketing efforts – you’ll know exactly where to look for clients, how to find out more about them and you can be seen as having authority in that industry.

8. See everyone as a potential client

Even though a targeted approach will work better, you never know when you might bump into a prospect. A good strategy is to adopt an attitude that sees everyone as a potential client.

Not many people are naturally good at selling themselves so prepare yourself for any networking opportunities that might spring up by spending some time putting together and practising your elevator pitch. This is a 20-30 second speech about what you do and what makes you the best or different. The idea is that you can deliver it on request without it sounding like it was practised.

9. Bark

Websites like Bark.com could be worth exploring. They can connect you with people in your area looking for your services if you create a profile.

10. Be a social butterfly

Get involved in your community by attending (non-business related) local events, join a sports club and it’s a good excuse to visit the local pub! People work with people they like so you never know what will come of it.

11. Volunteer your services

Another way to make contacts while also giving something back is to volunteer your services for charity work (this could be anything from serving at a soup kitchen to mentoring startups).

12. Get a speaking gig

Talking at a conference or seminar is an excellent way to show off your expertise in front of the right people. Talk to event organisers about being included or organise your own event.

13. Advertise

This could be online (via Google or social media) or offline (print, radio, etc.) Advertising works best alongside other channels – people are more likely to respond to an advert if they have seen you or your content elsewhere. All advertising must be tracked and make sure you work out your return on investment.

14. Copy your competitors

Conduct competitor analysis to find out where they are getting their clients from. Where are your competitors’ advertising? If it’s recurring then it’s likely to be working for them.

Some of these ideas will appeal to you more or seem more doable than others. Create a plan, test the tactics over time and track them to see what sort of response you get.

If you are receiving leads then make sure you’re also concentrating on converting them by using ‘calls to action’, follow ups and asking for their business.

Wherever I lay my laptop: the advantages of flexible workspaces

Co-working spaces are becoming increasingly popular – according to AllWork, the sector in the UK has grown 25% in the last two years and now accounts for a whopping 15% of total office take-up inside the M25.

So is this an effective and economical way for start-ups and small practices to build their businesses – and could it work for the next generation of accountancy entrepreneurs?

Former professional rugby player Alix Popham is CEO at HUB XV, a collaborative workspace network including a site at Bath Racecourse. For Popham, the advantages are multiple. “The space itself is fit-for-purpose: relaxed workbenches fully equipped with plenty of power and Wi-Fi, but also breakout spaces, small meeting zones, and larger rooms you can book.”

It’s certainly an impressive place to call your office: a spectacular location with 360 degree views and concertina doors that look over the parade ring and finishing line.

Networking benefits

For Popham, a co-working space is about creating a community and offering solid networking benefits. Members have access to free events each month, “and also offer discounted services to other members to encourage collaboration and sparking new ideas – it means everyone gets more referrals, and that helps build the business further.”   

Popham reckons that “it’s much cheaper than renting office space – perhaps less than a third of what you’d be paying for full-time use.” Using co-working spaces is tax deductible; and Popham is also determined to encourage start-ups. “If you’re a new business, we give 50% off for the first six months of membership.”

Members use the space in different ways. “Some have offices at home and want to mix the space up; for some it’s about work-life balance and creating some separation from work and home; some run the business entirely and others just want to get out of the office for part of the day.”

Advantages for accountants

Robert Collings is a manager at UHY Hacker Young (East). “I’m based in Cambridge, but see clients a lot in London. Many of them use co-working spaces now and it not only works for them, but means I can carry on there between meetings instead of finding a coffee shop.”

Robert lists convenience, comfort and time-saving as the main advantages. “It’s enormously valuable to be able to have face-to-face time, rather than a phone call. If I had meetings that were three or four hours apart, I used to travel back and forth to Cambridge – this new way of doing things makes far better use of that time.”

There’s one potential disadvantage for accountants which is that as you need to keep everything confidential, you have to ensure that the co-working space’s servers are everything they should be. “With that security in mind, I am connecting through a VPN – this means the connection needs to be constant and that does occasionally drop out. It’s a small point though – the actual facilities have everything you need, and they are great places to be.”     

High staff retention and productivity

Particularly if you are a growing business, co-working spaces offer you the chance to grow your office space as the company requires.

Arek Estall is MD at All Trousers, a marketing agency based in Cardiff; Estall has a permanent area in Tramshed Tech. “My motivation for being there originally was I thought it would be a great place to collaborate with other people who do similar, but not identical, things,” he says. “It’s created a flexible culture and we’ve got to know a lot of interesting people.”

“We’re a small business but the environment gives us all the perks of a large one. We’ve retained brilliant staff who might otherwise have found a small team insular or would look further afield – this is the best of both worlds.”

Keeping on top of the details

Are there things you’d have done differently, or tips to pass on to other start-ups thinking about setting up in a co-working space? “No regrets, but make sure you have a separate place where you can keep the paperwork and the practical stuff – it’s something to think about if you’re trying to work entirely from a co-working space” says Estall.

As you don’t have your name on a brass plaque on the door, “you can risk looking like a flaky or disorganised business; so be very hot on all the other areas of the business so clients can see that you are professional – you’ve made the decision as a choice.”

It’s a great place to be, Estall says – and definitely an option for professional services companies to consider.

Across the UK, the number of co-working spaces is increasing rapidly – could it be something for your organisation to think about? It might be also something to consider if you are self-employed and are looking to improve your work life balance.

How to decide what to specialise in as an accountant

As a new or trainee accountant, there is a wide variety of different jobs and specialisms available to you, whether it is joining a large City practice, setting up your own business, or providing a service to SMEs.

How do you decide when and how to specialise? What role might you be best suited to? It’s great to have a niche, but is it a disadvantage to specialise too early?

Research your options

Do your homework and speak to those involved or with the relevant experience, says Chris Stappard, Managing Director at Edward Reed Recruitment.

“Ensure you take your time and your decision is as informed as much as possible, that way you can ensure the move is a right one,” he says.

Get first hand experience

“I would suggest that graduates need to get as wide an experience of finance and financial services as they can when they first set off on their careers,” says Mark Tweed, CFO at Henry Howard Finance.

“That experience will give them an informed ability to decide where to specialise if that is the subsequent route they want to go. It also helps keep the door open to future opportunities outside of the specialism.”

Using job shadowing

“Having and using the opportunity to job shadow is invaluable,” says Chris Stappard. “Nothing can beat first-hand experience. Summer internships are also a great way of using first-hand experience to learn where you want your career to go.”

Stay flexible

“As the world encourages diversity in the workforce this definitely takes experience into account too,” says Chris Stappard. “There will always be transferable skills and working experience that can add value to different specialisms.”

Exchange skills with others

“Peer to peer learning is a tried and tested alternative method for helping staff progress,” says Nick Boyle, Strategy Director at The Audit Lab. “Spending time with people you don’t usually work with helps you learn new skills and methods of working.”

One person should not be responsible for everyone’s training, as they can only provide one approach, he says.

“Everyone in the business should share the responsibility of training, helping each other achieve a common goal of being more knowledgeable. I’m an advocate for everyone in the business having a basic knowledge of each department we have.”

Be open minded

“In respect of timing of specialising there is no set time and will come from the opportunities that arise and the preferences of the individual concerned,” says Mark Tweed of Henry Howard Finance.

“There are ‘profile’ roles in any sector and there is a natural tendency for people to gravitate to them. The point to note on these is they can be crowded in terms of roles and candidates and they can also be driven by the flavour of the moment which bring risks within the specialism.”

Analyse your strengths

One of the biggest decisions any graduate, accountant or other individual will need to make is what specific area of the industry to specialise in, says Andrew Garvey chief commercial officer, Countingup.

“It’s important to understand where your strengths lie and the type of projects you enjoy working on before making that choice,” he says. “The external view of a particular role or industry can be very different from the day to day reality.”

Be receptive to opportunities

“The career path I took to get to my current role in financial services is quite unusual, but each move made sense – both at the time and retrospectively,” says Andrew Garvey.

He spent four-and-a-half years working for the Institute of chartered Accountants in England and Wales (ICAEW) as a business development manager for Wales and Central England. At ICAEW, he worked with a lot of accountancy practices of all sizes on their recruitment and training of school leavers, AAT students and graduates.

Since then he has worked in the Fin Tech space: first as Head of Practice Sales at FreeAgent, the UK’s third largest cloud accounting software company and latterly at Countingup the UK’s number one banking and accounting app.

“It was my interest in small business and passion for technology and creative disruption that made it a no brainer to join Countingup as CCO, when our CEO and founder, Tim Fouracre approached me. My advice is to always be receptive to potential opportunities.”

Be adaptable

Accountancy is changing fast, and so is the role of the accountant.

“Any entrant to this industry needs to be really adaptable and open to change,” says Andrew Garvey. “Technology is very much disrupting the way that accountants, and indeed business as a whole, works. There is no doubt that the role of an accountant is changing.

“Technology will continue to make it easier to create and analyse financial data. However, business owners and managers still value accountants who can explain the data and advise on options. The accountant of the future will need to be able to use technology to deliver results for their clients.”