Offshore investments after the Paradise Papers

The Panama Papers and, more recently, the Paradise Papers have exposed such high levels of legal tax avoidance that governments are now under increasing pressure to address them.

But what is the likelihood of multilateral co-operation – and what would the impacts on accountants be if such legislation were to come through?

‘Paradise Papers’ became the nickname for some 13 million documents that were leaked to the German newspaper Suddendeutsche Zeitun. Approximately half of the documents were linked to the offshore legal service provider Appleby. Appleby operates from the Seychelles, the British Virgin Islands, Bermuda and the Cayman Islands – hence the nickname.

Offshoring is nothing new, but it has become more widespread due to changes that occurred with legal tax efficiency advisors in the last decade.

Tax packages

“After the global financial crisis, there was a round of mergers and acquisitions in the offshore provider industry itself,” says Mark Konza, deputy commissioner at the Australian Taxation Office, quoted in The Guardian. “Some large networks have begun to emerge…. one company we know has offices in 46 jurisdictions around the world, through constant merger and acquisition activity.”

Some of these companies offer “tax packages” to wealthy individuals and these services are publicly advertised. In practice, the package helps to “set up a company in one jurisdiction, then help that company obtain a bank account in a second jurisdiction and a business address in a third jurisdiction,” according to Gareth Hutchens in the article.

Konza questions the legality of these activities. “They would say they give you the arrangements, they give you the tools, but what you do with them is up to you. So they try to stay morally ambivalent.” Some websites “have various case studies on them, showing it’s possible to be done. One of my favourite case studies ends by saying ‘Is it legal? It’s pretty grey’.”

Ethical versus legal

Without tax reforms and prosecutions, the impacts of both sets of leaks are likely, long-term, to be minimal. Observations about the ethics of the activities under scrutiny are sobering. “By our reckoning, the 500 largest US non-financial companies have now accumulated around $1 trillion more than their businesses need,” says Basil Venitis of the Venitism blog. “The majority of this is held offshore, in non-US overseas subsidiaries, to avoid the incremental US income taxes they would pay if they repatriated the money under current US laws.”

Yet most – if not all – of the activities are legal. Without global, multilateral agreement on offshoring, it’s hard to escape the conclusion that whenever individual countries or economic unions bring in new legislation, individuals and corporates will simply move their money to countries still willing to allow them low or tax-free status.

That is what has happened when we examine global corporate structures’ attempts to legally avoid tax. Consider how Apple based itself in Ireland to take advantage of the “double Irish” tax loophole, which “allowed Apple to funnel all its sales outside of the Americas – [then] about 55% of its revenue – through Irish subsidiaries that were effectively stateless for taxation purposes, and so incurred hardly any tax,’ according to the BBC. “Instead of paying Irish corporation tax of 12.5%, or the US rate of 35%, Apple’s avoidance structure helped it reduce its tax rate on profits outside of the US to the extent that its foreign tax payments rarely amounted to more than 5% of its foreign profits, and in some years dipped below 2%.” The EC calculated that “the rate of tax for one of Apple’s Irish companies for one year had been just 0.005%.

After the loophole was closed, Apple moved from Ireland to Jersey. When the EU decided that Apple’s arrangements in Ireland amounted to “illegal state aid”, in the words of Anita Ramasastry, a law professor who writes on international law and globalisation in Verdict, it told Apple to pay Ireland tax for 2003 to 2013, of €13bn plus €1bn interest. As a result, neither corporate nor government is happy. Apple described it as “total political c**p”; and Ireland “fears multinationals will go elsewhere.”

But this is tantamount to the specious argument that “if we don’t do it, someone else will.” Where it is possible to move, the move will follow. The case for the defence is that it’s one of a corporation’s principal raison d’etres to make money for its shareholders, and to become an attractive investment option. The sense of frustration and often outrage from the point of view of someone who is not in the position to make such huge savings on their tax bill is, in terms of bringing prosecutions or leading to culture change, negligible. As Basil Venitis says, “All this excess cash is not good for the economy, since it isn’t being used productively.” And for Anita Ramasastry, “it isn’t a victimless act when companies and the wealthy shield their money from governments.”

What is likely to change?

In the EU, the fallout from the Panama Papers is leading to notable changes in tax law, mainly in the provisions of the new anti-money laundering (AML) regulations. Most significantly, the fourth AML directive includes a requirement for companies to reveal their true owners in a publically available register (designed to expose “shell” companies and highlight the “hidden” movement of money); information on the beneficial owners of trusts to be made available to tax authorities and lawyers following AML cases; a requirement for member states to verify this information, and an extension of existing AML legislation to virtual currencies.

As a current EU member, the UK will implement these rules. It has also declared the intent to create public registers of share ownership in BOTs (British Overseas Territories) – but this has not come without resistance. The premier of the Cayman Islands has described the move as “reminiscent of the worst injustices of a bygone era of colonial despotism” and says he wants “to remove that ability for the UK to be able to randomly legislate for us.” The premier of Bermuda, similarly, has said he “does not recognise the right of the United Kingdom parliament to legislate on matters which are internal affairs reserved to Bermuda under its constitution.”

Future moves

For accountants, the advice is to watch changes closely and see what happens. Any changes to the tax system are likely to bring increased accountancy work which is good for the profession as a whole; but there is also the responsibility to show that licensed practitioners do not engage in practices that, whilst being legal, are widely considered unethical.

Ultimately, the distinction remains between legal and non-legal activities. One of the reasons the Paradise Papers have had less media attention than the Panama Papers is that, whilst many of the practices leaked can appear ethically dubious, little of what they report has been shown to be illegal. “The economist Gabriel Zucman has worked to estimate how much wealth is stashed in low-tax havens and what that means for government coffers,” Ramasastry writes. “According to his research, the United States loses close to $70 billion a year in tax revenue due to the shifting of corporate profits to tax havens. This is close to 20 percent of the corporate tax revenue that is collected annually.” Zucman “notes that this is legal. He also reports that an estimated $8.7 trillion, or 11.5% of the world’s GDP is stashed offshore by wealthy households. Much of this revenue may not be reported to tax authorities. This is likely not legal.”

For the future, it will be interesting to see if the EU’s moves on beneficial ownership reporting are followed by other regions. (Notably, the new legislation falls short of including trusts). Without the political will to significantly alter current tax laws across global jurisdictions, it’s hard to see that much other than the cosmetic will change. We can promote good practice and ethical behaviour as far as is possible, but enshrining changes of such magnitude in law represents a significant challenge for current and future governments.

Bookkeeping – what are the most common mistakes SMEs make?

When growing a small company or forming a start-up, the financials can get left behind.

What are the pitfalls to avoid, and what are the best ways to improve? Here are the most common mistakes, and the golden rules to overcome them…

Not focusing enough on cash flow

“This tends to be the biggest problem because it can have catastrophic consequences,” says Brian Munjanja, Managing Partner at Broadwing Accountancy Services. “Make sure you understand that time frame of getting the money in when you have to pay bills and attend to staff costs; and get to grips with larger or more established companies who won’t be your customer unless they are given extended terms.”

There’s a paradox here, says Munjanja, that SMEs need to get on top of: “you want the work because it’s good business, but if they don’t pay for 60 days and you’re a small business, you have to understand the huge impact this can have.”

Not keeping up with tax

“Take tax seriously,” says Andy Fish, Director at Community Heroes, a business development agency. “Pay what you need to pay and pay it on time. I registered for VAT from the start, rather than wait until I hit the threshold, as my customers expect me to be VAT registered. I don’t have too many purchases/inputs that I can reclaim so don’t get much benefit from that, but it keeps customers happy.” If you are registered, understanding the complexities of VAT is vital. “People do make VAT errors,” Brian Munjanja says. “It may seem simple, but it’s actually the most complex tax in the UK.”

Not being organised

Because bookkeeping is timekeeping, it can be easy to lose receipts, not keep proper track of expenses and generally find yourself being disorganised. And if you find yourself looking at things months later in order to meet HMRC deadlines, it can be hard to remember what’s what. Good bookkeeping is essentially about good housekeeping.

“Not making a note of those small expenses or hanging onto the receipts can soon add up over the year. When you think this is money effectively lost by your business, it is no joke,” says Melanie Richardson of Swindells Accounting. “Make sure to have a proper filing system set up for all your accounts and regularly update your records every month. This will keep your books in good order and avoid a whole load of work when your tax return looms.”

Going it alone with bookkeeping

When you’re running a small business, you don’t want to be spending valuable time poring over your bookkeeping when you should be growing the company. A dedicated bookkeeper – either internal if your company is large enough to warrant one, or outsourced if you’re smaller – is a worthwhile investment because your time is money.

“A good accountant can be instrumental in helping a business grow, and also bring to the customers’ attention any concerns around how future changes to tax, or related legislation, may impact the way the business finances are managed,” says Mark Bennett, Regional Director at Ultimate Finance Group.

Not understanding your finances

If taking your eye off cash flow is the most serious problem for SMEs, simply not understanding your finances is the most common. “Whether it’s forecasting, the difference between profit and actual cash, or knowing whether it’s best to use cash-based accounting or accrual – having a sound understanding of your finances is vital,” says Brian Munjanja. “It may seem obvious to many of us, but that’s because we have to remind ourselves we’re in the finance industry.”

Munjanja’s experience is stark: “I’ve seen so many businesses say, ‘where’s the money gone – I made so much profit!’ ” There’s an educational role for bookkeepers here, but SMEs need to know that there are things they need help with.

A good accountant can be instrumental in helping a business grow

Not keeping business and personal finances separate

It can be surprising to discover how many SMEs, especially start-ups, still make this basic mistake. “Open a business bank account ASAP,” says Chris Sweetman, Director, Sweetmans and Partners. “Some high street banks offer free banking for 12 months, and it makes it much easier to track your income and separate out your expenses. You could also have a business savings account, as well as a current account, into which you can make regular payments ahead of your annual tax bill.”

Not reconciling

When SMEs try to go it alone, it’s essential to do reconciliations every month. If you can’t commit to this, get a bookkeeper. It has knock-on benefits to the business because it avoids problems associated with fraud and it gives you a healthy finance check along the way, alerting you to problems. Getting into good habits also encourages you to back up all your data – another simple precaution that many SMEs forget to do.

Not realising when you need advice

“You can find so much online now,” says Brian Munjanja, “and whilst that’s great, there’s a point at which things cease to become sufficiently adequate – or sufficiently tailored to your needs – and often, SMEs don’t quite pick up on this. Don’t lean too far in either direction,” he advises. “You can learn a lot online or from generic advice, but for actual business risk, talk to your bookkeeper or accountant.”

Not spotting legislative changes

Finally, tax rules change every year. Just in 2018, changes have been made to personal tax allowances, pensions, dividends and national insurance. You need to know about the tapered minimum wage rates, and you need to know about a whole raft of employer responsibilities. When you need to, consult a professional – don’t let your passion for the business be overshadowed by regulatory commitments.

How to start a side hustle and make your hobby earn you money

One in four workers now have a side hustle, alongside their day job, and 69% of those engaged in a side hustle think it makes life more interesting, according to a recent report by Henley Business School.

The White Paper, published earlier this month, also found that those with side hustles generated £72 billion for the UK economy (3.6% of UK GDP) last year.

The majority of the 500 UK business leaders and 1,100 employees involved in the survey believed that side hustles were on the rise and 80% of employers believed the 9-5 was no longer the ‘norm.’ The number of people with a side hustle is also expected to increase to half the adult population by 2030, yet 54% of business remaining ambivalent about the benefits it could bring.

Cultivating a side hustle and make the gig economy work for you

Stephen Manderson (aka Professor Green) a rapper/songwriter/documentary maker and charity patron, said that people need a ‘mooring’ to go alongside their side hustle as it can be a risky and precarious business. Speaking at an event on the side hustle economy at Henley, he said: “New career pathways are being forged all the time, thanks largely to the internet but people often restrict themselves out of fear. You need to have a mooring alongside your side hustle.”

You also need to have a thick skin and not be afraid of rejection. “Taking on a side hustle isn’t always easy; it takes preparation, thick skin, ideas and commitment enough to execute them,” Manderson said. “Prepare for rejection, and to get things wrong. If I stopped at the first ‘no’ I got or gave up after making the many mistakes I have along the way I’d be nowhere now.”

You need to exploit technology

Emma Gannon, author of The Multi-Hyphen Method, which is all about having multiple roles, says you also need to exploit technology as much as possible. “Technology has allowed us to rebel against what has been the norm for so many years,” she notes. ‘It has given us more freedom that we ever dreamed of. We can change and set our parameters of the working day, use tools and machinery to tick off items on our to-do list and communicate with others around the world at a click of a button.”

Harnessing your digital skills will, says Gannon, create more work opportunities. “Having a side hustle is becoming a national past time and certain digital skills have the ability to lessen the workload and allow us to explore other areas that interest us,” she notes.

The Henley study found that all though half (49%) of business felt that allowing employees to cultivate another vocation outside of work, over half (54%) remained ambivalent about the benefits and didn’t have a formal policy around it.

Having a side hustle is becoming a national past time and certain digital skills have the ability to lessen the workload

Highlight your transferable skills as much as possible

Danny Harmer, chief people officer at Metro Bank, said employees need to be open and highlight the transferable skills their side hustle can bring. “Why is it still even a thing that people don’t want their employers to know about their side hustle?” she asks. “We are supportive of people who have interests outside of their role and/or may want to work flexibly, and this almost certainly helps colleagues to develop other transferable skills too.”

At Metro Bank, for example, they have a leadership development manager who also works as a comedian and a call centre worker who also teaches yoga to her colleagues.

“For us, it’s important to consider the whole person. Colleagues who are happier both in and outside work are going to look after our customers and each other better, and ultimately that’s good for everyone,” says Harman. “As long as it doesn’t conflict with the business and people aren’t exhausting themselves with the hours they are working. It’s simply about having sensible conversations and helping people not to overstretch themselves.”

Is your side hustle a hobby or a money earner?

You also need to work out whether your side hustle is more of a hobby or interest or something that you can capitalise on and start earning money from. ‘I love football but I’m rubbish at it so it’s not something I could ever earn money from,” says Manderson. There is a fine line, he said, between being good at something and making money out of it.

Gannon says we need to ditch the labels put on us by work traditions of the past. “Your hyphens don’t even have to be work-related to make a difference. Your hyphen could be ‘parent’ or ‘carer’ or ‘poker champion’ or ‘chief knitter.’ It doesn’t need to be a side hustle or hyphen that makes you money,” she notes. “It’s about future proofing yourself, having a cocktail of projects that work for you and make you feel satisfied.”

For some potential side hustle ideas, check out this post.

What accountants can do to help fight modern slavery

The UK National Crime Agency (NCA) reported a 35% increase in incidents of modern slavery and human trafficking in the UK in 2017.

Global estimates indicate that there are 40.3 million slaves in the world – 24.9 million in forced labour and 15.4 million in forced marriage. Of the 24.9 million people in forced labour, 16 million are exploited in the private sector.

In an increasingly connected world, with far-reaching supply chains, businesses cannot ignore the risk of modern slavery. And as the 2017 figure from the NCA shows, it’s not merely a problem for ‘other’ countries.

Within the UK, the Modern Slavery Act that came into effect in 2015 requires companies, or parts of companies, providing goods or services in the UK with a turnover above £36 million to publish a slavery and human trafficking statement. This should set out the organisational structure (including supply chains) and detail what steps they are taking to prevent modern slavery within their own business and supply chains, identify risk areas and explain what staff training is being undertaken to combat this. The statement needs to be signed off by a director or other member of the governing body in the firm, ensuring senior level buy-in to the whole process.

“The Act appears to be having a positive impact, not simply because business is taking the issue more seriously, but because the total number of convictions has increased considerably – 349 in in 2016 compared to 189 in 2014,” says Phil Hall, AAT’s head of Public Affairs and Public Policy.

What are accountants doing?

There have been big commitments from big firms. PwC has had a human rights policy and working group since 2012 and the Modern Slavery requirements are being met by that group. KPMG established a Steering Group, which meets on a quarterly basis, to guide their approach to Modern Slavery.

Meanwhile, the chief executive of Grant Thornton in 2017 provided a clear commitment to collaborate closely with suppliers to help them understand and work towards their own obligations under the Modern Slavery Act. They already had a Responsible Purchasing Policy and now have a Supplier Code of Conduct, used for all new major suppliers of goods or in re-tendering, which clearly states Grant Thornton will cease working with a supplier if any occurrence of modern slavery is discovered.

Additionally, in their role as auditors and advisors, accountants undertake modern slavery audits at businesses to identify areas of concern or risk, and for the purposes of completing legally required statements. However, it’s been questioned whether accountants are best-placed to undertake this given a traditional focus on numbers rather than social issues. “But this ignores both the multi-faceted skillsets of accountants today and the many existing requirements for ethical considerations, such as the International Ethics Standards Board for Accountants (IESBA) Code of Ethics for Professional Accountants, which places a clear responsibility on professional accountants to act in the public interest,” says Hall.

Furthermore, accountants can strive to clean out slavery with integrated reporting, which takes a more holistic view compared to single-capital financial reporting, which it can be argued has lost touch with modern values beyond the balance sheet and what increasingly conscious stakeholders demand, such as improving the environment and society.

Turnover below £36 million?

While there’s no legal obligation for SMEs to comply with section 54 of the Act, there are clear benefits to doing so, says Hall. “It’s worth remembering that the statement will appear online. Such transparency is appealing not just to suppliers, but it could prove helpful in reassuring large companies who are customers or potential customers as it provides them with certainty about their own supply chain. There’s a clear role for accountants too, as they can help SMEs understand Government guidance in this area and ensure that the SME has a statement that meets the requirements of section 54.”

Indeed, AAT has inserted modern slavery compliance clauses into all its new supplier contracts for some time, even though it has a turnover well below the £36m threshold. “It is likely that we will soon begin publishing a statement in just the same way as much larger companies, demonstrating not only commitment to fighting modern slavery, but serving as a reassuring measure to our suppliers,” says Hall.

“Naturally we’d encourage others to do the same.”

How to market your bookkeeping business and win new clients

Growing a small business is tough, and for bookkeepers operating in a crowded marketplace it is particularly so.

But that doesn’t mean it can’t be done, and by following some simple rules you too can grow a successful bookkeeping business without spending the earth on advertising. Gemma Butler, associate director of marketing for The Chartered Institute of Marketing, says having the customer at the heart of your business is key.

“Ultimately, being customer first is the best way to promote a small business,” she says. “Telling consumers what they want to know and promoting your services through the channels that they use is a sure-fire way to ensure that your message is reaching and engaging future customers.

“This includes identifying and communicating the key value that differentiates your products and services from competitors. Doing this not only ensures that your offer cuts through the clutter in a busy marketplace, but clearly establishes your brand as a valuable and forward-thinking service provider.”

The benefits of this approach is that your clients will feel valued by your company, and can then act as advocates for the services you provide.

Get your brand message across to potential clients

“Word of mouth remains a crucial way for small businesses to get their brand message across to prospective clients,” Butler says. “Harnessing a community of brand advocates from your existing customer base can be a low-cost, high-impact means of reaching and targeting new customers.

“Utilise the network of your existing clients, if you can, and build new relationships out of existing ones where possible.”

One bookkeeper that is doing this particularly well is Carole Alexander, founder of Carole Alexander and Associates, who has been trading for more than 10 years but has never needed to advertise because of the steady flow of work she gets through testimonials and word of mouth.

“We get recommendations from old or current clients, as well as friends and relations passing on information,” she says. “People will give us a call and then come in to chat with us for half an hour and then we either do their books or we don’t, depending on how they feel about it.

“We pride ourselves in delivering a personal service, and we always say our clients are people, not numbers so everything we do is tailored to the client’s specific needs.”

You need to work on understanding the right digital and social channels for your customers

Social media provides a global audience

While this traditional route can reap benefits for some, social media has opened up a whole new world for small businesses, granting them access to a global audience ready to listen to what you have to say.

“Technology can be a costly investment for small businesses, but there are plenty of low-cost technological solutions for start ups that can play a crucial role in building a customer base,” Butler says. “Perhaps the most important of all of these is social media, where businesses can not only keep track of customer sentiment, share engaging content and speak directly to consumers about issues that matter to them, but they can also use social channels to play an active role in building a customer community of brand advocates.

“But you need to work on understanding the right digital and social channels for your customers and using them effectively for your organisation. If you don’t know what to try, test and learn with your options and see what sticks. Then utilise the data this gives you.”

Building a business through Instagram

Alessandra Parsons knows the benefits of social media well, having built her business up through an active Instagram account engaging with potential clients in the yarn and fibre industry.

“I started off with Instagram, because that is where the clients I want to work for mostly hang out – I want to do bookkeeping for young fibre-based businesses, and Instagram is a great platform for them to showcase their products,” she says. “By using pictures and drawings of things I am doing, it made me a lot more accessible for people. I also spend a lot of time commenting on other people’s posts and answering people’s questions.”

As well as Instagram, Parsons also runs a monthly newsletter and is a member of a Facebook business group helping people with their business needs.

“After setting out on Instagram I started a monthly newsletter and I am also a member of a Facebook group called Business Without the Bo****ks, which is run by a friend of mine,” she says. “I answer people’s bookkeeping questions on there, as well as sending out helpful articles through the newsletter, using language that people can understand.

“That helps people to get to know me better, and if they know me better they will be much more likely to choose me if they are looking for a bookkeeper.”

How accountants can use their influence for good

As a qualified finance professional with letters after your name, you’ve gained a level of knowledge and experience that will make you attractive in the job market.

More than this, it means you’re a part of a global professional network operating across all sectors and business types, and relied upon to steer sound financial and ethical courses for businesses, public bodies and NGOs large and small.

Therefore, beyond individual careers, and personal goals and ambitions, accountants have the ability to make positive changes in their profession and more broadly.

Accountants can be influential in a variety of ways, including:

  • Being mentors to more junior professionals
  • Sitting on boards supporting strategic decision-making as non-executive directors
  • Being committee or council members for professional bodies
  • Steering the strategy of your practice, finance department or business

This last point is something that Alistair Bambridge, founder of his practice Bambridge Accountants, seeks to achieve in how he runs his firm. “A lot of the work we do is to support creative communities and creative professionals with knowledge and information in order to make doing their taxes a lot more straightforward and less scary.

“We work with charities and professional bodies in the creative industry to give talks and workshops, answering tax questions and sharing our expert knowledge. We find this really helps people overcome their fear of the dreaded tax return, and they’re able to ask questions and address any concerns they have. This year we are taking our support one step further by setting up our own charity and gallery space to support new and up and coming artists and provide a platform for them to showcase their work.”

Opportunities to influence

There are many opportunities to influence within the accounting profession itself, to provide clarity for students entering the profession, as well as other senior professionals on complex technical points.

Steve Collings FMAAT FCCA has been writing on accounting and audit issues for 10 years. It started when he was asked to write an article on accounting policies for a student website. “I have always enjoyed writing and helping others because accountancy and audit are both evolving professions and as they evolve additional complexities creep in.”

Beyond his day job as a partner at Leavitt Walmsley Associates, much of Collings’ extra-curricular activity is spent on UK GAAP, whether writing articles and books about it, looking at technical aspects in his role on the UK Technical Advisory Group at the Financial Reporting Council (FRC) or lecturing on the subject to accounting students. “Some of it involves meetings with the FRC, which are extremely valuable and enjoyable, or with other financial reporting people, such as lecturers on the CPD circuit to discuss any difficult or contentious issues.”

Getting involved in extra-curricular activities

Collings hopes people find the material he writes beneficial and that it can help in their roles. But another bi-product of his efforts is one that feeds back into his firm. “I think this is what differentiates us from other smaller firms. Over the years I’ve been asked to give lectures in South Africa and Asia due to the work I’ve done. I’m also lucky to have input into UK GAAP by being a member of the UK GAAP Technical Advisory Group, which I do not think would have been possible had it not been for the articles and books. We have also attracted many clients as a result of the publicity, so while many people may think writing a 2,000-word article or a 200,000-word book is probably one of the worst things that you could be asked to do – it sure does have its benefits in the long run.”

And it’s never too early to get involved in your profession beyond your role or to ‘give back’ in some way. “I would always encourage young professionals to get involved in any extra-curricular activities at an early stage in their career,” says Collings.

“For example, becoming involved in a branch or even answering questions on a forum such as the AAT Forums (that’s actually how I started). You don’t need a lot of experience to start offering help, although you do need the knowledge which can be gained from studies. For example, I remember answering a student’s query on how to do a cash flow statement via the AAT forum – that then turned into an article, which was read by thousands of students.”

VAT registration and the impact on accountants

Not too long ago, the Office of Tax Simplification (OTS)reported on a perceived spike in number of companies whose turnover hovers just below the £85k threshold.

This suggests that some SMEs are deliberately refraining from growing their business because the VAT cliff-edge is such a disincentive. “Some businesses limit expansion — for example by not taking on an extra employee, or an extra contract, or closing their doors for a period, to keep their turnover below the threshold,” the OTS was quoted as saying in the Financial Times, adding this was an “entirely legal practice”.

In the past, Chancellor Philip Hammond has considered lowering the rate at which VAT is payable – after all, the UK is well out of line with the rest of Europe where the average turnover for starting to pay VAT is around £20k. However, this move is widely considered too unpopular to stomach; consequently, Hammond has evidently decided to go more gently. Instead of lowering the rate, a review is currently looking at ways of tapering entrance to VAT registration, aimed at removing those barriers to growth.

Along the way, such moves should also reduce the temptation for businesses to lie about their turnover when they approach the £85k mark. The temptation is a very real one: with the current cut-off in operation, a business with an annual turnover of £85,000 can face a VAT bill of up to £17,000, whereas one with turnover of £84,000 would be exempt.

Rounding the edges

The changes are likely to be: freezing the level until 2020 at which VAT is payable; delaying VAT registration where a company’s turnover is below 50% of the VAT threshold for a period of 12 months; and creating a taper by allowing companies with a turnover of between £85,000 and £115,000 “to keep some of the VAT that would otherwise go to HM Revenue & Customs,” according to the FT. “While that would be a net cost to the Treasury, it could be offset by more economic growth if companies were no longer reluctant to cross the £85,000 VAT threshold.”

These changes, if they happen, are likely to have significant effects on small businesses: some good, some bad. So what are the impacts on accountants – and what’s the inside view from the industry?

“The freezing of the registration level is undoubtedly going to have an impact on businesses,” says Lucy Cohen, Commercial Director at Mazuma Accountants. “When you combine it with other rising costs that will increase their sales prices (such as minimum wage rises) we’re potentially going to see more people pushed into VAT registration far sooner than they otherwise would have been.” This may not be such a big deal for B2B businesses, Cohen argues, “but for B2C businesses this is going to be a real blow. That additional 20% on the sale price will either have to be passed on to the customer, making their pricing less competitive, or it has to absorbed by the business somehow, making their profits lower.” For many small businesses, lower profits means less money to take out as dividends or drawings. “There could be significant real-life consequences for small business owners as a result.”

More positively, one of the proposals is to delay VAT registration in cases where turnover does not exceed 50% of the VAT threshold for more than 12 months. “This is potentially positive – if not slightly onerous to monitor for business owners,” Cohen says. “It may encourage businesses hovering just below the VAT threshold to take on additional work that may tip them into VAT, but gives them a grace period to gradually increase prices or revise their systems so that when VAT does apply, it is a far less traumatic beast.” While it does give them a bit of breathing space, is it just delaying the inevitable and making the process more complex though? “Yes – it may help small businesses, but it’s making an already complicated thing yet more complicated. Would a ‘ripping the Band-Aid off’ approach be better?”

Pros and cons

What about the impacts on accountants? “More VAT-registered businesses inevitably means more work for accountants – which in terms of opportunities for added value is a good thing.” However, for Cohen, the interesting element here is the psychology of what might happen. “If more people feel like they are pushed into needing an accountant rather than choosing one, then it could have a negative impact on the image of the industry. There needs to be a focus by accountants on how we can add value rather than just doing and filing the calculations – especially with MTD on the horizon.”

What does Cohen think of the efforts to smooth the “cliff edge” on VAT – and do the current proposals go far enough? “On one hand, VAT remains a fact of business and something that accountants are well versed in and able to communicate to their clients about,” she says. “On the other hand, that ‘cliff edge’ can really hit businesses hard – especially if they haven’t registered in time and have to take the hit of back-dated VAT.” Cohen wonders if we are heading towards the point “where the view is just to say, ‘all businesses that turn over more than £10k should be VAT registered’? Should it just be made a fact of business life that you have to deal with VAT registration and level the playing field a bit for B2C businesses?”

The dilemma is interesting. “Ultimately I’m not sure – but one thing I do know is that more complication in the rules is bad for businesses.” The risk of these proposals is that it gives companies “yet another thing to get mired in. That creates a deterrent from running a business that exceeds the threshold” – the very thing the proposals are designed to avoid.

The ultimate crash course in Excel – part 2

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Excel tips: Ultimate crash course series


In part two of the series, we break down conditional formatting. This is one of the most effective ways to bring your data to life in Microsoft Excel.  Part one introduced you to some essential formulas and functions teaching you the basics of  Excel This series has been designed using data from the thousands of learners on Filtered courses and 30+ Excel experts.

Basic conditional formatting

Conditional formatting allows you to set rules that change the format of a cell automatically based on its content. E.g. In the below list of staff salaries, a conditional format of a red highlight has been applied to all salaries greater than £40,000. This helps you to quickly focus on certain aspects of a spreadsheet or to highlight errors and to identify important patterns in data. Conditional formats can be applied very easily and quickly to highlight certain cells or can be used in much more complicated and imaginative ways to show values graphically or automate the formatting of a spreadsheet. You can find the Conditional Formatting options in the Styles group of the HOME ribbon tab.

Applying rules

The Highlight Cells Rules cover a range of different cell types as this video shows: Conditional formatting is very flexible and can help with a range of Excel issues. For example, if you were looking for a particular value as part of a reconciliation, then you could use Equal To or, to allow more latitude, Between, to highlight all candidate values in a list. The Top/Bottom Rules operate in a similar way, highlighting the highest or lowest items in a list, either by number or percentage. In addition to the basic highlighted cells for conditional formats, you can use graphical conditional formats. This is useful when you want to show a pattern within your data, such as an increase in profits over the past few years, or even to see if there is a pattern in your data. Here’s a video that shows you how: In the video you can see that we can select to Edit or Delete any of the rules we have created. We can also change the order of Rules and set certain rules to ‘Stop If True’. The order and Stop If True options can be used if you want one of your rules to override the rules that follow. Although in many cases the default rules will achieve what you want, Edit Rules gives you much more control over the conditions that trigger the conditional format and the formats themselves: As well as choosing between the different types of graphical Format Style, for each element you can choose the Icon or colour to be used. For a Data Bar you can choose different colours for positive and negative values and set where the axis between the two will be. You can also set the criteria for each element, choosing the value or cell reference to use as well as the type of value, for example, Number or Percent. In our example above, we have set the Icons for the lower 2 elements to No Cell Icon and chosen the Green circle for high-value items; we have set the threshold for this icon to be used as >= to the value in cell I1. Sometimes, the most effective use of conditional formatting is to apply a very simple highlight, such as an icon for notable values as we have done here: We hope you’ve enjoyed your second lesson. The past way to really get to grips with Excel is to practice, practice, practice. If you haven’t done so yet, open up Excel and experiment with Conditional Formatting. Next time, in part 3 of the series, we’ll get stuck straight into PivotTables. AAT students and professional members can access a wide range of Excel resources and training.

10 reasons to become an accountant now

1. Employers always need accountants

According to a report by recruitment company Robert Half, finance and accounting skills are in short supply. In the survey, 92% of finance managers and directors said they found it difficult to find skilled staff.

2. Salaries are increasing

The same survey found accounting salaries are increasing across the board, and part-qualified candidates are being offered salaries at the same level as fully qualified accountants – a sign that companies want to nurture new staff.

3. Accountancy is a great choice if you’re changing careers

AAT training provider Kaplan asked 14,000 people how they got into accountancy. Of the respondents, 55% said they started in a different career before making the switch, primarily for the career prospects offered by accountancy.

4. Accountants are a happy bunch

Of those career changers surveyed by Kaplan, 80% said they were happier working in finance, while 83% said they’d recommended accountancy to their friends and family. “I love my job,” says Georgina Pluck, who is now studying to become a chartered accountant. “Every job I’ve had in accounting I’ve absolutely loved. I’ve moved into different areas with each job, but I love it no matter what I’m doing.”

5. Accountancy is at the heart of everything

What do Disney, London Fashion Week, Glastonbury Festival and Claridge’s have in common? They all need accountants. In fact, large or small, every organisation needs accounting expertise. Shandrae Sampson works at the British Fashion Council in the finance department. She loves the element of glamour in her job. “Part of my job involves going backstage and helping make sure models turn up and designers are happy. It gets me out of the office and connects me with what the organisation is about.”

6. Accountants can fight crime

Ever heard of forensic accounting? Essentially, it involves investigating financial crimes such as fraud, money laundering, weapons trading, and even terrorism. If you want to make a really positive contribution to society through accountancy, this could be the route for you.

7. You can become an accountant without a degree

“I’d intended to go to university, but I couldn’t find a course I wanted to do,” says Kaplan apprentice Jessica Birchall, 22 (pictured). “Learning through an apprenticeship was practical. I could apply my skills and develop them, and I had a chance to earn before I was 20.” Jessica’s story isn’t unusual. Thousands of accountants start their careers in a similar way, and you needn’t be qualified to get a starter role in accounting – you can train as you go.

8. You can become qualified at your own pace

Completing all three AAT Accounting Qualifications can take as long as you like. Andrew Matthews found the Kaplan course offered flexibility, value for money and plenty of support: “I was also encouraged by the pass guarantee and, as someone who works full-time, by the availability of tutors on evenings and Saturdays.”

9. Accounting gives you the skills to run your own company

Lindsey Dove runs her own business, making and selling candles from home: “When you are a one-man band looking to set up your business with limited resources, the costing aspect can be make or break. Having accounting skills enabled me to keep my own records without having to pay someone, and that goes a long way.”

10. Your boss might pay for your training

In Kaplan’s accountant survey, 60% of people got financial support from their employer or training provider when taking an accounting course. So you could gain a qualification and get paid for it.

Insights provided by Sally Brummitt, Kaplan Financial

To get started visit StudyAAT or call +44 20 3735 02400

Why SMEs are magnets for talent

The battle to recruit the best accounting talent is hard, regardless of a company’s shape, size and reputation.

But the scales are levelling, the playing field is levelling. Smaller firms are increasingly attractive to candidates and able to compete with the far larger traditional accounting employers for top talent.

“Over the past few years we have seen an increase in the number of young professionals choosing SME practices as the first step in their careers over the traditional Big 4 route,” says James Brent, business director at Hays Accountancy & Finance. “The chance to be part of the next big thing can be career defining, think of the first accountant who joined Google!”

Debbie Cohen, founder of Streetwise HR and HR manager for Bournemouth-based accountancy practice Inspire, is adamant that smaller practices can compete for talent. “When I tell people the Inspire story, that we have a business academy, we hold a conference every year for entrepreneurs that all Inspire employees can attend; when I describe our culture, the environment, where we don’t expect people to work 60-70 hour weeks and weekends, when I tell people all this, they’re amazed.

“The Big 4 can’t compete with that, we have our own playing field, which is a huge opportunity.”

More opportunities

The pull of SMEs is the direct exposure to the business. “Employees tend to be encouraged early on to take ownership and responsibility for their roles and are often exposed to challenging work at an earlier stage, enabling them to make their mark within the firm. You can get the opportunity to work closely with clients earlier on in your career, giving you the chance to develop key skills accountants need to prosper, including good commerciality and communication,” says Brent.

Also important are company culture, brand values and continued development. Today’s generation want to work for employers with diverse and engaging cultures. “In Hays What Workers Want report 2017, 61% of accountancy and finance employees told us that they would take a pay cut for a job that offered a better cultural fit,” says Brent.

Meanwhile, ACCA’s Generation Next survey found that career progression and the opportunity to learn new skills were more important than financial remuneration for millennials.

But how do you communicate all this when you don’t have the budgets, resources or brand reach of larger firms?

Play to your strengths, be creative and follow through on your word.

“Smaller firms are able to shape a more transparent culture without the added pressure of being a large corporate business,” says Brent.

“Employers need to think about the elements that define the culture of their organisation, such as the values from the leadership team – are these innovative, open minded and inclusive, for example? You can then do the same for the people you employ, what type of personality do they have? And how would you describe the office environment?

“In every stage of the hiring process you need to channel this culture; from the wording and tone of voice in job descriptions, to the posts on social media pages. Think how could you help your audience get a feel for day-to-day life at your company? Get successful members of the team to share their experiences with the candidates. Even use them through the interview process.”

The chance to be part of the next big thing can be career defining, think of the first accountant who joined Google!

Get creative

Conveying culture and values, therefore, can only begin once the culture and values are there to convey. “It’s about respect,” says Cohen. “We don’t put things in a drawer, we do what we say we’re going to do. It’s about being true to who you are and I think the Big 4, though they can offer all kinds of things, they’re not true to who they are. The smaller firms are going to take over.

“People want more than money, they want to progress and be a part of a journey, so we’ve embedded a career plan in all our staff appraisals. We do a yearly appraisal and six-month review, and when we did our recent review it was so rewarding to talk to people and hear them say they’re ahead of their career plan. These are powerful stories that prospective candidates can tune into.”

Creating a company culture

There is a lot to be said for really communicating the company culture, particularly for a firm like ihorizon, which laser targets Old Street’s tech startup community, says Ashley Sainsbury, Operations and Development Manager at ihorizon.

“We have a really good culture, we are different in the way that we look and work. We work in the startup industry, a lot of founders know each other, new business is very word of mouth, but when it comes to recruitment there’s less of that, so we use our social media to show off our culture. For a lot of people, the first thing they’ll do is look on Instagram and Twitter, so our social media is aimed more at recruitment than generating business.

“We’ve been stepping up how we communicate ourselves as employers, we’ve updated our website, we’re doing a lot of advertising to generate noise, whereas before we were mainly headhunting, which is very time consuming.”

ihorizon has also started putting on recruitment events, at which they invite the pool of talent they keep active throughout the year via their communications.

“We get beers and pizza in, we have about 40 people come to see the office, meet the team after hours and we do presentations on the company and Old Street turning into a tech hub. We do an activity where we split people into teams and they design and present their own tech startup followed by awards. This was really good fun and it’s a bit of us, it shows off our character as a recruiter and a company, it generates excitement. We’re still hiring off the back of these initiatives, there are still people emailing us a year or two after an event asking if we’re hiring.”