5 common accountancy career fears

This content is brought to you by Kaplan.

The start of a year is the time to be brave and take on new challenges.

After speaking to our AAT learners, we know fear can be the number one hurdle preventing someone starting out on a new career path. But there’s no need to let it win…

Here we address and debunk the top 5 common fears that stop people from taking on an accountancy qualification and embarking on a new career.

1. The unknown

It’s common to fear what we don’t know. But it’s also worth remembering why you wanted to make the change in the first place. Consider making a list of why accountancy appealed to you and what your ultimate career goals are – this should help you focus if you’re feeling apprehensive.

If you have course related questions, Kaplan have a dedicated customer service team who are on hand to familiarise you with specific elements of the courses, before you make the decision to study any of their accountancy qualifications.

2. The qualification will be too difficult

With learning methods such as distance learning or OnDemand you can study at a pace that suits you.  You can start learning anytime, anywhere – at your own convenience. The flexibility also means that you’re under no pressure to work to a set completion date.

Studying for your qualifications is a marathon, not a sprint. When you’re managing your own studies via distance learning it’s important to remember this, a little belief can go a long way.

You can plan your study timetable and assessments around existing personal commitments in the calendar, However, if something happens, remember you can take a break from your studies and return to them later or discuss the situation with your training provider.

3. The fear of starting from scratch

As you spend almost 1/3 of your life at work, it’s worth investing time into something you love.

It’s true, making the leap and changing careers can be scary. You’re stepping out of your comfort zone and into the unknown. However, a move into accountancy can be very rewarding and exciting at the same time.

A recent salary survey showed that qualified accountants earn on average 67% more than their unqualified colleagues. Typical starting salaries of £18,400, rising to £37,000 with experience, there is plenty of scope for further increases.

Whilst studying an accountancy course, you could quickly work your way up the career ladder, picking up new skills along the way. Studying all the way to a fully Chartered qualification.

4. Fear of being judged

Making any sort of change, like perusing a dream job could be met with some judgement, whether it be from friends, family or co-workers. If you are met with a negative reaction to your choice, it is likely to reflect how they are feeling about their own situation, in many cases they may be envious of your move or frustrated they’re stuck in a job they don’t like.

Don’t let this discourage you.

There are plenty of forums for students who are studying for their accountancy qualifications, just like you, who can offer knowledge and support. Aside from this, as the UK’s largest training provider, Kaplan can offer advice and learning materials at every step of the way, so you can feel confident in your choice of course.

5. The fear of failure

Did you know that Oprah was fired from her first news role? Or that the J.K Rowling was almost penniless before the success of Harry Potter? And look where they are now.

Understandably, fear of failure can be overwhelming when taking on a new qualification or career. But failure-phobia shouldn’t stop you in your tracks.

Kaplan offer tutor support, online resources and a range of learning materials, through this they have an extremely high pass rate – 94%. As a comparison, the national average is just 90%!

Some interesting statistics from a survey conducted by Kaplan on 14,000 accountants, back in 2015:

  • 80% of Kaplan career changers are happy in their new accountancy career
  • 55% started out in a different career, before making the change to accountancy
  • 60% of people get financial support from their employer or training provider to fund their course

Feeling fearless?

Hopefully this has helped to address some of the fears you may have had about embarking on a new career in accountancy.

If you’d like to hear more starting your accountancy journey, Kaplan offer plenty of useful information to get you started.

16 free marketing tools to help you run your business

Whether you’re just starting out or an established business, it’s important to have a marketing plan in place to grow your client base, maintain long-lasting relationships, and ensure your brand evolves with time and is always represented in the best light.

We highlight sixteen first-rate marketing tools that won’t cost you a penny to use, and could help improve the way you do business in a number of ways.

1. Grammarly

Prevent typos, spelling mistakes and punctuation errors in emails, documents and social media posts, which could affect your business’ credibility. Simply install the Grammarly app on your computer, to save you time and embarrassment.

2. Survey Monkey

Collate customer feedback, test ideas, conduct opinion polls and run research campaigns. Learn more about the market you operate in, and if your clients are truly satisfied in order to make improvements to your business.

3. Google Drive

Store all your files and photos securely on the cloud on Google Drive with 15gb of free storage. Google also has its own free versions of text, numbers and presentation documents (Docs, Sheets and Slides which are very similar to the Microsoft versions and convert easily). Do your work directly online in Google Drive and it will autosave every few seconds, meaning you’ll never lose anything again.

4. Gmail

Another great free tool from Google is Gmail. Again you’ll get 15gb of free storage, you can use your own domain email address and synchronise through IMAP or POP to use across your other devices.

5. MailChimp

A great tool to use for your email marketing, and for capturing and storing data for marketing in a GDPR compliant way. There are lots of pre-made design templates you can choose from for really smart emails. You can also create bespoke landing pages for campaigns and split test different content and subject lines.

6. Unsplash

Sourcing professional looking images for blogs, social media posts, newsletters and your website can be tricky or expensive. Unsplash is one of the best websites out there where photos are free to use as you wish without requiring crediting (but it is appreciated). 31 other free stock imagery sites can be found here.

7. Canva

Canva is a free online graphic design tool with thousands of templates for you to pick from. The simple functionality lets you easily create logos, posters, infographics, ebooks, flyers, adverts and brochures, although an eye for design is still required!

8. Google Keyword Tool

Even if you’re not planning on advertising on Google you can use their Keyword Tool to research what people are searching for online and to find trends (if searches for a term are increasing over time).

You could use this information to find target keywords to improve your website’s SEO or for market research – for example, are the number of searches for accountants in your area going up or down over time?

9. SERP Robot

SERP stands for search engine ranking performance and this free tool will let you instantly check the Google position of your site or other websites for specific keywords. This will allow you to improve the health of your website, and see what your competitors are up to.

10. BuzzSumo

With BuzzSumo you can find the best performing content for any topic and the key influencers in your industry. You can use this information to build relationships with them, in order to get them to help promote your content.

11. CoSchedule Headline Analyzer

If you’ve spent time writing a blog or article, then make sure you give it the best headline possible to drive traffic, shares, and to appear higher in search results.

12. Medium

Think of Medium as being able to do for your blog what Airbnb can do for your spare room. Set up an account and re-publish your blog posts via Medium to access a huge new audience. It’s also worth making copies of your blogs as LinkedIn articles.

13. Buffer

Social media channels like Twitter, LinkedIn, Facebook, Instagram and YouTube are excellent platforms for building networks and sharing content. With Buffer, you can manage all your social media channels in one place, creating and scheduling posts, replying, and analysing performance.

14. Trello

Trello is a user-friendly online project management tool where you can build boards, lists and cards to help organise and prioritise tasks and collaborate with other team members.

15. Evernote

Pitched as ‘the best note taking app’, Evernote is a good place to store ideas, web clippings, lists and mood boards.

16. Doodle

Doodle takes the pain out of organising meeting and events to fit in with all the attendees’ plans. Quickly create a poll, send everyone involved the link and they can let you know what times and dates they can do – then you can pick the most suitable one.  

A charter for women in business

The ‘Women in Finance Charter’, officially launched in 2016, asks financial services firms to commit to implement four key industry actions:

  • to have a named senior executive responsible and accountable for gender diversity and inclusion;
  • to set internal targets for gender diversity in senior management positions;
  • to publish progress annually and
  • ensure the pay of the senior executive team is linked to delivery against these internal targets on gender diversity.

Why does it matter?

There is a financial imperative for change. A much publicised report from McKinsey suggests that closing the Gender Pay Gap will add up to £150 billion to UK GDP by 2025 and introduce 840,000 more women to the workforce.

However, closing the pay gap is about much more than money. It leads to a more diverse and inclusive workforce, broadens the skill base, increases creativity and innovation and can reduce staff turnover.

How successful has the Charter been?

For these myriad reasons, not simply because it’s the right thing to do, AAT became the first professional accountancy body to sign the Women in Finance Charter back in 2016.

Another accountancy body recently signed up to the Charter but the others, for various reasons, have not yet done so. In fact, securing signatories has been a slow process, with the intervention of the Chair of the Treasury Select Committee, Nicky Morgan MP, required to shame some major financial institutions into signing the Charter last year.

After three years, there are now just over 300 firms, from a potential 90,000, who have signed up.

Government will focus on the 650,000 employees covered by these 300 firms but a further 500,000 employees in the financial services sector remain completely untouched.

What next?

It must surely be legitimate to ask about the 30 million UK employees who do not work in the financial services sector and how gender diversity is being encouraged at the firms they work for.

Looking at this bigger picture, AAT suggests that the Women in Finance Charter be widened in scope and renamed the “Women in Business Charter”.

This would open it up to cover all sectors, from Government departments, local authorities and charities, to all listed companies and the five million SMEs that are driving the British economy.

This could enable large numbers of businesses, large and small, to improve their awareness and understanding of what needs to be done and to make necessary changes.

Of course, this won’t happen without political support, but this already appears to exist.

An AAT commissioned survey of Members of Parliament last month found that most MPs (54%) would support widening out the existing Charter to all businesses and to rename it the “Women in Business Charter.”

Only 15% of MPs said they do not support such a change, while 9% don’t know either way.

It is pleasing that most MPs support such a change and we look forward to working them to try and achieve this in 2019.

Find out more and sign up to the Women in Finance Charter.

Find out more about AAT’s commitments under the Women in Finance Charter

5 steps to being a more effective manager

Pushing your team to outperform is only one aspect of good management. Offering support and respect is also vital to a truly effective management style.

But as anyone in a managerial position knows, it’s not always easy being a good boss. After all, being a great manager requires you to fulfil so many roles: strategist, counsellor, and mentor to name just a few.

So how can you enhance your management technique in 2019?

We talked to successful managers from a variety of sectors and came up with these five steps to improve your leadership skills.

  1. Be part of the team

Taking the time to understand and support the people working for you is the first step towards creating a happy, hardworking and loyal team. It’s also important that you come across as a team player, and not as someone who thinks they are above the other employees.

IT manager Dave Harris said: “One of the most important lessons I have learned since becoming a manager is that you should never ask someone to do something you aren’t prepared or able to do yourself.

“If you lead your team from the front in this way, you shouldn’t need to manage them as such.”

Helen Tomlinson, who runs a sports equipment supplier, agrees. “You have to be prepared to make the tea and sweep the floor, just like anyone else,” she said.

Top tip

Organise regular team meetings, keep them casual and encourage everyone to have their say.

  1. Keep the lines of communication open

Misunderstanding wastes time and can leave employees feeling demoralised, so it’s vital to be as clear as possible about what you need from your team.

To do this, you will need to communicate regularly with the individuals working for you, both on a one-to-one basis and as a team.

On the flip side, you also need to listen to what your employees or team members have to say. Whether they need to discuss a work matter or a personal issue, it’s important they feel you are available to support them.

“Watching and listening are vital elements of successful management,” Tomlinson said.

Top tip

You may occasionally have to resolve conflicts that arise between members of your workforce. Try to do this quickly and firmly – but only after getting both sides of the story.

  1. Reward good work

Too many bosses only get involved when things go wrong or weaknesses are exposed. So never miss an opportunity to congratulate your employees for work well done.

Everyone wants to be praised, particularly when they have worked hard on something. Knowing you appreciate their efforts should motivate them to work just as hard or harder in the future.

Landscape gardening company owner, Richard Cocker said, “Showing empathy towards the work load of an employees and offering sincere appreciation and gratitude towards the staff goes a long way.”

Top tip

Praising individuals publicly can be good for morale. But if you need to give someone negative feedback, this should always be done in private.

  1. Encourage individuality and personal development

Getting to know your employees better by listening to them, will allow you to help them play to their strengths.

While one individual may want to ascend the leadership ladder, another may be able to work more effectively if you allow them to do more flexible hours.

Cocker said, “As a manager it’s important to understand that not all people work in the same way or have the same personal goals.”

Even small changes such as a new seating arrangement can make a big difference to productivity. So ask your team for suggestions to improve the overall work environment, and do what you can to implement them.

Top tip

Finding out what people value about their jobs will help you to split the workload accordingly, and should boost performance to boot.

  1. Set realistic targets – and stick to them

We all need goals to work towards. So as a manager, it’s important you delegate work and set targets both for the team and for each individual. Doing this should help to give your employees purpose and direction, and ensure that everyone understands the business’s larger organisational ambitions.

However, be careful not to set too many targets, or pressure people to hit unrealistic goals, as this could have the opposite effect.

Once the targets are in place, you should also take the time to meet regularly with the team and its individual members to ensure they are on track and have not come across any major problems.

Top tip

While regularly monitoring progress is a sensible step, micromanaging will stifle your employees. Trusting them to get on with a project will build their confidence and sense of involvement, and leave you free to deal with some of the many other aspects of being a good manager!

Study tips: understanding irrecoverable and doubtful receivables

Accounts preparation is tricky, to do it successfully we have to understand what we’re doing, as well as why.

In this article we’re going to focus in-depth on irrecoverable and doubtful debts.

What are irrecoverable debts?

Amounts owed to a business that it believes will never be paid.

If a business makes sales on a credit basis then it sells goods or services to customers, agreeing that payment will be delayed for a period of time, usually 30 days.  The timing difference between the sale and payment therefore creates the possibility of debts not being settled.  This can be for a number of reasons such as a dispute, a contract falling through or the customer’s business going into receivership.

Regardless of the reason, once the supplier knows or feels that a debt will not be paid then it is considered irrecoverable and needs to be accounted for as such.

Why is it important to account for them?

They increase an organisation’s expenses and reduce the value of its trade receivables.

If the invoice for a credit sale is unpaid then it doesn’t alter the fact that the sale took place and consequently the value of the invoice will be included in the balance of the Receivables account.

Once we know it is irrecoverable, the receivables balance will need to be reduced because the expected funds will not be received.  If left unadjusted the current assets on the Statement of financial position (SoFP) will be overstated.  The sales figure on the Statement of profit or loss (SoPL) is not adjusted as the sale was generated, however, its value will be offset by the Irrecoverable Debts account which is an expense.

What is the difference between an irrecoverable debt and the allowance for doubtful debts?

When we know for certain that a debt will not be paid then it is written off as irrecoverable.  It is prudent to do that as soon as we are informed that a customer has gone into liquidation or after we have chased a customer through credit control processes to the point that we give up and accept the loss.

However, at year end it is also prudent to acknowledge that some of the debts making up the balance of the Receivables account will not be settled and whilst we are unaware of which ones they will be, we should make contingency arrangements for that event.

This contingency is the allowance for doubtful debts, and is often calculated as a percentage of the year-end balance of the trade receivables.

What is the difference between a specific and general allowance?

The general allowance is the main contingency that is usually based on an estimate of what percentage of the receivables balance will become irrecoverable. A specific allowance is made against particular invoices or the balance of individual customers’ accounts which we are concerned may become irrecoverable but are not totally certain yet.

In what order are adjustments made at year-end?

If there are any irrecoverable debts then these must be written off first and then the receivables account re-balanced.  Next any specific doubtful debt allowances should be totalled and a calculation undertaken to find the value of the remaining debtors.  This figure is then used to calculate the general allowance.

How are the adjustments reflected in the accounts and on the financial statements?

As irrecoverable debts are written off completely, they reduce the receivables account balance.  However, because allowances for doubtful debts are just a contingency, they are not posted to the receivables account, but are netted off against it on the SoFP and the adjustment is shown on the SoPL.

Worked example:

At the end of GM Manufacturing’s first year it had receivables of £15,567.  This included an invoice for £125 for a customer that had just gone out of business.  It also included invoices for £120 and £180 which were five months old and looking unlikely to be settled.  It was decided that a general allowance of 1% of receivables would be prudent.

Prepare journal entries to write off the irrecoverable debt and create the allowance for doubtful debts to be used in the financial statements.  Show your workings and round your answers to the nearest whole £.

Step 1 – Irrecoverable debt:

Step 2 – Specific allowance:

£120 + £180 = £300

Step 3 – Calculate the remaining balance of receivables:

                Receivables balance less specific allowance

                £15,442 – £300 = £15,142

Step 4 – General allowance:

£15,142 ÷ 100 x 1 = £151.42

Step 5 – Combine the specific and general allowance into a single journal:

What do we do when a business is a going concern?

Once a business is through its first year of trading it is likely to have a balance on the Allowance for Doubtful Debts account each year.  This then needs adjusting either up or down depending on the current year’s credit control.

Worked example:

At the end of GM Manufacturing’s second year it had receivables of £25,954 and the balance on the Allowance for Doubtful Debts was £451.  An invoice for £1,200 needed to be written off as irrecoverable and a general allowance of 3% of receivables was agreed.*

Calculate the balance on the Allowance for Doubtful Debts account, prepared the adjustment journal and show extracts from the financial statements. Round your answers to the nearest whole £.

What happens when the year-end adjustment requires the allowance for doubtful debts to decrease?

The Allowance for Doubtful Debts account is debited by the difference between its opening balance and the amount the general allowance needs to be.  The adjustment is listed under ‘other on the SoPL in the same way as the adjustment for the profit on a disposal.

For example, if the year two general allowance had 0.5%:

What is the underpinning theory?

Irrecoverable and doubtful debt adjustments are the application of both the concept of prudence, as they ensure that assets are not overstated, and the accruals principle because they match the expense to the financial period in which the income was generated.

* Please note that when there is a change of accounting policy, such as the percentage used to calculate the doubtful debts allowance, it is communicated by a note to the accounts.

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TaxAssist – redefining the role of the accountant

TaxAssist is not your usual kind of accountant. “We define ourselves as a customer service organisation whose output just happens to be accounts, rather than as an accountancy practice where accounts are first and foremost” says Richard Lambert, Director at TaxAssist West Edinburgh.

And importantly, “we are a learning and development organisation – we actively encourage development and growth.”

How they maintain growth

For Lambert, successful growth comes from a focus on customer service. Whilst that’s easy to say, creating it involves recruiting and training differently, and having a radically different ethos to the traditional accountant.

“Many accountancy firms will get new customers by saying, ‘we’ll create accurate accounts for you.’ But how is that different from any other firm? Accurate accounts should be a given – you won’t last very long without them. So, we identified very early on that we need to do something extra, and that extra is service.” This can be something as simple as looking up and saying hello when someone comes through the door, “rather than being immersed in the books. It’s not a unique approach, but it is relatively unusual.”

Clients are mostly SMEs – “individual taxpayers, from accidental landlords to sole traders and SMEs, with turnover up to about £2 million. In my view, those smaller clients have been traditionally under-served by many practices. We want to come in with top quality service and accurate accounting and that’s a breath of fresh air for that kind of client. We charge those customers fair, but not unreasonable, rates.”

The company doesn’t charge for calls, individual meetings or signing off on accounts – “it’s a fixed fee and this frees us up to deliver service.” TaxAssist also doesn’t measure their accountants’ time on time sheets. “That’s the death for customer service. Our staff are free to spend time with customers and look after them.”

We’ve developed a relationship with AAT because the qualifications are practical

Passion for people

“We develop relationships with our apprentices, and we invest in them,” he says. “An example is someone we recruited recently who left a position where they had nothing to do but file papers. Here, they have responsibility, combined with support. The individual is learning about personal tax, has started doing simple sets of accounts and within 15 months is doing real work, which relates to their qualifications.”

AAT apprentices are given technical roles immediately, Lambert says. “Typically, an apprentice will start by running our technical admin. This means doing all the liaison with Companies House, HMRC and other bodies, getting answers to client queries and relaying that information to the customer’s contact so they can pass on to the customer.”

For the apprentice, this gives a broad-base background knowledge of the ecosystem TaxAssist works in. “At the same time, this job is based on our front desk so the apprentice can begin the customer journey at the same time.” Apprentices are also given simple bookkeeping on both spreadsheet and cloud: “the work they get to do with us supports the theoretical learning they get from studying. They wouldn’t get that knowledge if he was just filing.”

In order to make this career development happen, “we have a very flat management structure – we don’t have junior, senior and chief bookkeepers, for instance.” Instead, the company rewards on the basis of achievement. “If you produce more, you get paid more. People can see fairly immediate rewards for doing well – we have quarterly pay reviews. Our trainees can quickly see a direct link between their studies and what they are now doing.”

SME Employer of the Year

TaxAssist’s innovative approach led to it being awarded the Scottish Training Federation’s SME Employer of the Year Award recently. What does Lambert think the company did differently to achieve this?

“Perhaps the key is that our background is learning and development, rather than accountancy.”

The company is “effectively running a training company – everyone gets a weekly one-to-one, for as long as they need. Not all accountancy practices will run from a competency framework perspective. So as apprentices go through their learning, they can look a certain number of years down the line and see themselves running their own branch of TaxAssist if they want to.”

This people development programme is used heavily in the business – “it’s a win-win, growing us and them at the same time. The two people who set up TaxAssist weren’t accountants, and my background is sales and marketing. We need the accountancy expertise, but our people-focused approach is what makes us different.”

How have AAT’s qualifications helped?

“We’ve found that some accountancy qualifications, excellent as they are, aren’t relevant to a practice like ours,” Lambert says, “and this is where we’ve developed a relationship with AAT because the qualifications are practical, relevant and people can apply them on a day-to-day basis.” The AAT qualifications significantly help accountants get the hands-on experience they need, Lambert believes.

And why do you describe TaxAssist as ‘the GP of accountants’?

“99% of people come in with the accountancy equivalent of a cough or a cold, and we can help them. Occasionally, someone needs to be sent on to a specialist.”

Providing space to grow

Office space is important. “We’re based in an old clothes shop with huge eight-metre wide windows – everyone is open-plan and we are all visible. We have a dog in the office, who comes in to work with us every day. Other dog walkers will go past and stop, to talk to the dog. When I walk it at lunchtime, people will say, ‘are you the dog who knows about tax?’ That human element is so important.”

And being customer service-led means the company wants to hire people who have that ethos. “When we recruit from other practices we often encounter entrenched behaviours that don’t fit with the way we do things, so we have to provide additional development to align behaviours to our values. But a school-leaver, or someone who’s graduated but hasn’t had practice experience, is someone we can work with from scratch.”

This means more time investment on the company’s part; “a little more financially, and certainly in terms of initial support time. But it means we can provide them with the twin skills of learning about accountancy on the one hand, plus providing excellent customer service on the other.” As a result, it makes financial sense to help apprentices along their journey by supporting them with their studies.

TaxAssist’s innovative approach led to it being awarded the Scottish Training Federation’s SME Employer of the Year Award.

Creating future business plans

As a result of all these innovations, the company is expanding. “We have 15 people in our Edinburgh office now, and we are growing organically.” This growth plan is also innovative. “A member of staff came to us five years ago and said, I’d like to run my own business. We said, we’ll support you and give you background expertise. We agreed to go 50-50 on the finances, and agreed that they could buy us out when they were ready. And that’s what we do – run things equally, the individual has got up to 400 customers, and will buy us out when they’re ready.”

This plan is beneficial for both TaxAssist and the start-up – “it means we can support new businesses, but we don’t have to be there every day. In effect, they are running their own company with a kind of parental support, and when they step away they’ll retain the benefits.”

It’s a remarkable story, and Lambert is an engaging and personable leader. “We perpetuate it because we believe in it,” he concludes.

Has UK audit gone awry?

Monday 15 January 2018 will probably be seen as the UK audit industry’s ‘tobacco moment’ – a day that caused policymakers to wake up to the fact that an industry they once valued was, in fact, injurious to the nation’s financial health. It was the day Carillion went bust.

The Carillion collapse was the culmination of decades of poor-quality auditing by members of the Big Four. The last major exposure of the Big Four’s failings was the financial crisis of 2008, when a host of UK banks and building societies failed – all had been given a clean bill of health by their Big Four audit firms in their most recently published financial statements.

Splitting up the Big Four could involve one of two scenarios: dividing them into eight smaller firms that continue to do both consulting and auditing, or forcing the firms and their smaller rivals to form ‘audit only’ groups that have no ties to their consulting work.

Displeased MPs

Speaking at Chartered Accountants’ Hall in November, the chair of the House of Commons Business, Energy and Industrial Strategy Committee, Rachel Reeves MP, said: “The audit market is broken. The Big Four’s overwhelming market domination has failed to deliver audits that are fit for purpose. The lack of meaningful competition has bred conflicts of interest at every turn.”

Six months earlier, the Reeves-chaired committee delivered a devastating indictment of the Big Four in a report co-produced with the Work and Pensions Committee. The report accused them of multiple failures, all of which had contributed to Carillion’s collapse.

KPMG was singled out for special criticism: “KPMG was paid £29m to act as Carillion’s auditor for 19 years. It did not once qualify its audit opinion, complacently signing off the directors’ increasingly fantastical figures”.

There is currently only one company in the FTSE 100 that a Big Four firm does not audit – the Jersey-headquartered Randgold Resources. And yet it seems audit is not working as it should. At best, this represents poor value for money for the companies and their shareholders and, at worst, it will cause a further breakdown of trust, putting the capitalist system at risk.

So how did we end up with our leading audit firms – “the guarantors of the financial data on which the capitalist system depends”, as Financial Times columnist and author John Plender puts it – failing so publicly when it comes to audit?

Audit gone awry

The prevailing argument is that the rot set in when the larger accountancy firms decided to pursue scale. Audit-focused professional partnerships sought to transform themselves into globe-spanning, profit-hungry, business services supermarkets, eager to also sell consultancy, insolvency and even legal services to their audit clients.

This started in the 1980s and has been allowed to proceed unchecked over the ensuing three decades.

Being a business-services supermarket brings bigger pay cheques to the partners who run these firms, but it also results in unmanageable conflicts of interest, which the very same partners seem incapable of acknowledging. Invariably, this conflict causes audit partners to tailor their professional scepticism or even to become blind to risk. They are likely, for example, to swiftly sign off convoluted tax-avoidance schemes devised by their tax partners down the corridor, however dodgy, rather than challenge them.

Here’s an example. In 2014, PwC was paid £355,000 in audit fees by Taveta Investments, through which retail tycoon Philip Green and his wife controlled BHS, but £2.86m in non-audit fees – eight times as much. When BHS collapsed, the FRC found PwC had “failed to guard against the self-interest threat created by the substantial fees they generated in providing non-audit services” to Taveta.

According to the FRC, the PwC ‘engagement partner’ responsible for the audit of Taveta, Steve Denison, was so focused on dealing with non-audit projects for Green’s group of companies that he devoted just two hours to the Taveta and BHS audit as the annual results were being finalised.

Friends in high places

It hasn’t helped that the Big Four have exploited their high-level political connections to engineer for themselves a highly favourable liability regime and a form of state-guaranteed impunity. Richard Brooks, author of Bean Counters: The Triumph of the Accountants and How They Broke Capitalism, says: “The big firms have persuaded governments that litigation against them is an existential threat to the economy.”

US legislators and regulators are less ‘captured’ and savvier to the potential conflict of interest involved in audit. They responded to the collapse of Enron with the Sarbanes-Oxley Act of 2002, which, among other things, prohibited firms from providing some non-audit services to their audit clients, and required public companies to disclose all fees paid to their auditors.

Could a similar approach work in the UK? Or do we need a public-sector ‘National Audit Service’ to ensure audits are undertaken in the national interest, as some experts have suggested (see box, right)? The precise solution is not yet clear. What is certain, however, is that something needs to be done.

How to negotiate a contract extension

Even though contract work is normally for a fixed term, there is often an opportunity to renew or extend a contract with a client or company.

How do you know when it’s a good time to explore this, and how easy is it to set your own contract dates or request a pay increase? What do employers expect, and how do they prefer to be approached?

These eight steps will help you figure out the most appropriate way to go about negotiations and best prepare yourself for the conversation.

1. Choose your timing and start early

Don’t leave it until the last minute and don’t rush the process.

Depending on the length of your original contract (if it was six months or more) then look to start talks three months before the end so you have time to make other plans if your contract isn’t renewed. These things can always take longer than you expect.

Content Marketer and business owner, Chris Worth advises, “your main action should be to drive the process. Three months before the end date, review how well it’s gone and suggest a new scope of work (at an additional fee). The main goal in contract renewal is to make the next year more profitable for less effort.”

2. Have the right relationships in place

Build open, honest and positive relationships from the start of your contract with all the stakeholders and make sure you are appropriately letting the right people know about everything you’re achieving.

Have your new contract discussions directly with the decision maker(s).

3. Be clear on what you’re asking for

Have a suggested proposal in place about how things should move forward, and be clear whether you’re going for a contract extension (extending under the terms and rates of your existing contract), or a contract renewal, whereby you can renegotiate your dates, terms and rates from scratch.

4. Go in with the right attitude

Be calm and confident. Prepare some notes to take in with you about what you’ve already accomplished in the role, what you’re asking for. As well as your plans for what you can achieve in the future.

Take on board any feedback they have, jotting down any key points and make sure you demonstrate a willingness to be flexible.

5. Know what you’re worth

Request an increase in your rate taking into account your additional experience with the company, your achievements during your previous contract period and inflation. Also, do some research on the current average rates for similar roles and make sure your rates are aligned with this as a minimum.

Be clear why you deserve this rate and how you are benefitting the client. Don’t forget about your qualifications, skill set and industry experience.

Track your accomplishments throughout your time working for the organisation and don’t be shy about sharing these in the meeting, particularly if they’re directly related to cost savings or generating revenue. Being prepared to talk frankly about money demonstrates business acumen and confidence in your own ability. It also avoids any confusion, so don’t shy away from discussing pay and be certain what you’re going to ask for as a rate before you start.

6. Be prepared to compromise

Aim high with your rate and other terms, but be prepared to accommodate the client’s needs and to meet in the middle if necessary. Be clear in your own mind the minimum rate and terms you are prepared to go to before you start the meeting.

7. You can negotiate more than money

This is your opportunity to agree on anything related to your job for the foreseeable future. As well as pay this could be about expenses, hours worked, where you work from, new equipment required or reporting processes.

8. It’s not about winning or losing

Try not to take the negotiations personally and remember that they will get easier with experience. If things don’t move forward it doesn’t mean you’ve ‘lost’ or you’ve done a bad job, but simply that you haven’t been able to come to a mutual agreement that works for both parties.

If the negotiations are unsuccessful then make sure that you leave on good terms. How you cooperate and deal with situations like this will say a lot about you as a person, and it’s not unusual for situations to change or for you to cross paths with the same people again later down the line.

Building your professional career profile using LinkedIn

Remember the days when to find a job you had to scour the Situations Vacant columns in the newspapers? And then you sent off a CV and crossed your fingers you’d get an interview?

This way of job searching now seems as antiquated as the typewriter these CVs were created on. In the last 10 years, social media networking site LinkedIn has been the focus of most professional’s search for work. But how do you make LinkedIn work for you?

Why you should make the link

LinkedIn has about 590 million registered members across the globe of which about half are actively using the site. The company’s research found that 80% of professionals said that networking was vital to their career success. A third said that a ‘casual conversation’ on LinkedIn had led to a new working opportunity.

Dan Brown is a senior manager at specialist accountancy recruiters Robert Walters. ‘Five to ten years ago, LinkedIn wasn’t a thing. Now it is the first thing that recruiters look at and you need to ensure your profile is working for you. In this day and age, your LinkedIn profile is going to play a big part in whether you get that interview or win that business you’re pitching for’.

Dos and don’ts

Setting up a LinkedIn page doesn’t take long, says Brown. ‘From a standing start, it won’t even take an hour. The site is very easy to use and takes you through all the necessary steps. And it offers tips on how you can improve your profile. Remember too that it’s free’.

He adds: ‘While LinkedIn is social media, remember that it is there to show your professional face, so first of all you need a good photo, not one of you larking around in a bar. Your profile is there to represent what you do at work and thus what you can offer would-be employers. Essentially it is a CV without all the unnecessary bits’. So you need to list your current and former roles; what you’ve achieved at work and particular projects you’ve worked on.

You should also give a rough location – would-be employers will want to know if you’re in their area. Make sure your grammar is correct and keep the language you use professional. Include your education and qualifications but keep them relevant to the work you’re seeking: if you’re looking for an accountancy job then you must include your AAT qualifications but your lifeguard certificate is irrelevant. Keep your profile truthful too: don’t say you’re a fluent French speaker unless you are.

Vitally, it’s important to keep your profile updated. Obviously, you’ll change it if you’ve moved jobs or got a new qualification but regardless, it’s worth giving your profile a once-over every few months to ensure it still presents a good, professional portrait of you and your career. After all, things change – and opportunities can arise even when you’re not looking for them.

Make friends and influence people

A vital element of LinkedIn is the networking opportunities it offers. ‘You should make full use of relevant forums and groups’ says Brown. ‘If you are in the AAT group it could well help you get work in the future’. Sharing ideas with others in the same industry will also help you in your career. Andy Murray, Accounts Manager at CaterFix and an AAT member since 2013, is keen on using the networking aspect of LinkedIn. ‘By connecting with local and national like-minded professionals, both financial and non-financial, you can achieve a prominent online presence.

‘LinkedIn is great to build professional relationships with individuals such as suppliers and customers. I enjoy visiting LinkedIn to see what’s happening in my company’s sector and updates from our customer and supplier bases’.

Brown points out that the referrals and recommendations part of LinkedIn is particularly important. ‘These days, when references are simply to confirm when you worked in a particular role and for how long, it is so important to get personal recommendations for your work. It’s a good idea to ask those you have worked with in the past or who have been clients to post a few words on your LinkedIn profile saying they were happy with your work and why.

‘This is another way of boosting your profile, adding elements an ordinary CV could never do. A would-be recruiter will get a much more nuanced picture of you’. Do make sure you do the same for others too.

What recruiters want

You underestimate the power of LinkedIn at your peril. ‘It’s the first thing I search’ says recruiter Brown. ‘And these days, when many companies have in-house recruiters they will have teams searching LinkedIn. We have two people working full time just on LinkedIn’.

It’s a good idea to follow and be linked with companies in the sector you work in – this is particularly important in accountancy and bookkeeping says, Brown. ‘You’ll find out straight away when there are vacancies as companies post them on LinkedIn first. And you can also contact companies via LinkedIn saying you are interested in their company and would welcome being considered for suitable roles. It’s far better than a speculative email with an attached CV’.

Murray, who has used LinkedIn in the past to search for employment opportunities, adds: ‘Don’t give a negative view of previous employers on LinkedIn. This is extremely unprofessional and won’t help your image. Always show a positive view. Remember, this isn’t Facebook: LinkedIn is a professional networking site’.

And finally, remember the limits of LinkedIn when you’re seeking a post: it might get you through the door to get an interview – but it can’t get you the actual job. That’s up to you!

How to get the most out of conferences and workshops

Whether you’re employed or self-employed, continued learning and development should sit high on your priority list. Your employer is likely to have a dedicated budget for training or if you’re self-employed consider setting yourself one for the year and prioritise what you’d like to learn about and attend.

Training comes in many forms – from reading a book or a blog to attending a conference, and from jumping on a webinar to participating in a workshop.

Five benefits of training for you and your employer

  • Discover new passions – Find things you are interested in that you might have never known existed.
  • Meet new people – Training events are a really good place to make contacts and meet like-minded people
  • Future-proof yourself and the business – Keep up to speed with the latest developments and changes in your industry
  • Increased employment and promotion opportunities – Demonstrating that you’re proactive about growing your knowledge will only be beneficial to your job prospects.
  • Higher levels of employee motivation and retention-  Time away from your desk in a different environment will help spark new ideas.

How to choose a conference or workshop

Before you start searching for an event, ask yourself what your objective for the training is and what outcomes you’re expecting, then do your research. It can be hard to anticipate exactly what you’ll take away from an event so find out about the trainer/speakers and their experience and what talks and activities that they have planned. Do the event organisers have a good reputation or accreditation and will you come out with a certificate or qualification at the end?

Are there reviews online of previous events or can you talk to anyone who has been before? All of these things will help you get to grips with if this will be the right training for you and if you think it will be worth the time and cost.

How to make the most out of your training

Get a good night’s sleep the night before as it’s likely to be a full on day for the body and brain. If you need to travel to get to your event then plan your transport well in advance to get cheaper rates and work out how long it will take you and if an overnight stay might be a good option.

Consider putting a shout out on social media (particularly on Twitter and LinkedIn) to connect with other people who might be attending and who you can meet up with as an added networking opportunity. Stephen Cain from the Copy Effect has this advice for making the most of conferences,

“Talk to people and ask questions, lots of questions. Everyone is there to learn, regardless of their level of expertise and experience. Engage and make friends – meeting new people can be one of the most valuable parts of any event.”

Any questions that you forget to ask on the day can be sent through to the organiser or speaker afterwards.

“Getting the contact details of the organiser or speaker means that you can get in touch with follow up questions or observations, which can take the pressure off on the day,” says Laura Wells from No. 16 PR.

Whether the training is online or in person, make a commitment to concentrate or you’ll never know what you might miss. Put your out of office on and get your notepad out. There is no point in looking half at your phone and half at the training and not getting much out of either.

Share your knowledge

After your event consider how you can share what you’ve learnt with your colleagues and other connections. You could be generous with your new found knowledge in the following ways:

  • Live tweet key takeaways from the training from your personal or company Twitter account using the event hashtag and @mentioning the relevant speakers.
  • Write a blog post about what you got out of the conference or an article for your company newsletter.
  • Do a short presentation on what you learnt – this could form part of a team meeting.
  • Write up your notes in a shared drive.

Partaking in any of these will also be a great way to reinforce the training for yourself and to demonstrate your new expertise to others.

This year AATs annual conference tickets have just gone on sale and are available here.