The balance sheet: highlights from episode 4 of Balancing ambition

Everyone talks about the skills gap in accounting. But if employers are struggling to find talent, why is it still so difficult for aspiring accountants to get their foot in the door?

In episode 4 of Balancing ambition, host Zoe Smith is joined by Becky Glover, CFO at Mazuma, AAT board member, co-founder at Connexion Career Collective, and Savannah Daley, account assistant apprentice at High Clarity Accounting, to explore what employers really want from entry-level accountants, why experience isn’t everything and how AI is changing the skills that matter.

Missed the conversation? We’ve rounded up five of the biggest talking points, with practical advice for anyone looking to take their next career step:

1. The phrase ‘entry-level’ is losing meaning

One of the challenges facing people as they start their accounting career is that the term ‘entry-level’ doesn’t always mean what they’d expect it to.

Savannah highlighted a disconnect between employer expectations and applicants’ ideas of what an entry-level position should involve: “Honestly, I feel the word entry-level has lost its meaning.”

For many entering the profession for the first time, entry-level means an opportunity to get started, even without previous experience or qualifications.

However, employers often expect candidates to arrive with at least some experience or practical knowledge, whether that’s using Excel or accounting software such as Xero and QuickBooks.

Zoe questioned whether employers sometimes use ‘experience’ to describe a much broader range of skills that don’t necessarily need to have been developed in an accounting role.

What this means for you: If you’re applying for your first role, focus on the practical skills you can already demonstrate, even if you haven’t gained them through employment. And if you’re recruiting, think carefully about what you really need from a new starter. Could some of those essential skills actually be taught on the job?

2. Don’t be afraid to let your personality show

Your qualifications and experience are important, but they don’t tell an employer everything about who you are or what you could bring to their organisation.

Becky explained that when she’s reviewing CVs and cover letters, she’s looking for more than a list of qualifications and previous roles.

Activities outside work, such as taking part in sports or completing the Duke of Edinburgh’s Award, can reveal valuable qualities such as teamwork, determination and confidence.

“I really enjoy it when people put on a little bit about themselves, their hobbies, you know, like who are you?”

Becky also warned that relying too heavily on AI tools such as ChatGPT for a CV and cover letter can strip away the personality that helps candidates stand out.

While AI can help make applying for jobs easier, she encouraged candidates to retain their own voice and wording.

And your CV isn’t the only place to make an impression. Savannah advised candidates to use LinkedIn to share what they’re working towards, giving potential employers a better sense of their motivation and ambitions.

Becky also suggested reaching out to hiring managers on LinkedIn, sending a short video or voice note, or finding other ways to demonstrate genuine enthusiasm for a role.

“Don’t be afraid to stand out and do something a bit different.”

What this means for you: Let employers see the person behind your qualifications. Include interests and achievements that demonstrate transferable skills, and use LinkedIn to share what you’re learning, doing and working towards. AI can help polish your application, but make sure it still sounds like you. And don’t underestimate the value of taking the initiative to make a personal connection with a potential employer.

3. Curiosity and a willingness to learn are essential skills

With the accounting profession changing rapidly, an eagerness to learn may be one of the most valuable qualities an entry-level candidate can demonstrate.

Becky explained that employers aren’t necessarily looking for someone who already knows how to use every piece of software or understands all aspects of the role. But they do want evidence that someone is prepared to take the initiative and develop their knowledge.

Simple steps like researching an employer’s accounting software or completing an introductory online course show genuine enthusiasm and commitment.

“What are the real key employable skills? And that is curiosity and continuous learning.”

Savannah reinforced this point through her own apprenticeship experience. She didn’t have all the skills or knowledge required when she started but approached the opportunity with an open mind.

“I’m an open book. I would like some more writing in it, please.”

She also described how she actively asked for feedback during the recruitment process, as even an unsuccessful application could be an opportunity to improve.

Becky challenged the idea that the best candidate is necessarily someone who can ‘hit the ground running’. She noted: “Hitting the ground running doesn’t mean being able to do the job from day one. Hitting the ground running means being really open.”

What this means for you: Show employers that you’re ready to learn. Research their business, build your knowledge of relevant software and be prepared to talk about the steps you’ve taken to develop yourself.

4. AI is changing the skills employers need

AI is already changing how accounting teams work, and both guests agreed that learning to use it effectively will be increasingly important for those entering the profession.

Savannah described how AI tools can support learning and help people tackle unfamiliar tasks. Rather than avoiding the technology, she believes people should embrace the opportunities it presents, stating, “We need to move with it because it’s here.”

Becky shared how she actively encourages her team to experiment with AI: “I want your work and your value in this organisation to be you, not doing these sort of transactional tasks.”

However, she stressed that using AI safely is a must, particularly when it comes to protecting confidential business and client information.

Becky also discussed the pace of technological change and the importance of creating a workplace culture where people feel comfortable asking questions and sharing what they’ve learned. While people may worry about being left behind, the truth is everyone is still learning.

“No one’s an expert. We’re all in the messy middle somewhere, of figuring it out.”

What this means for you: Don’t be afraid to explore AI and develop your understanding of how it can support your work, while always following your organisation’s rules on confidentiality and safe use. For employers, encourage open conversations, shared learning and opportunities for colleagues to develop their confidence with new technology.

5. Opening doors is everyone’s responsibility

Getting that first opportunity in accounting isn’t always easy, but experienced professionals can make a real difference to those trying to enter the profession.

Both Becky and Savannah emphasised the importance of building connections, sharing experiences and offering support to people at the beginning of their careers. They discussed the strength of the AAT community and the opportunities it provides for students and members to connect, learn from one another and build professional relationships.

Becky encouraged experienced professionals to think about the smaller ways they can help, whether that’s making an introduction, sharing useful resources or offering a short conversation.

“Whatever level you’re at, there’s always something that you can help someone with or like a connection.”

Savannah agreed, explaining that even a brief conversation can have a significant impact on someone who is struggling or unsure about their next steps.

“To them, that might be the make or break of their day.”

What this means for you: If you’re an experienced accountant, think about how you could help someone starting out, whether through a conversation, introduction, work experience opportunity or simply sharing your own story. If you’re a student or early-career accountant, make use of the AAT community, reach out to others and don’t be afraid to ask for advice.

Harry Rogers is AAT Comment’s news writer.