Value Pricing – the secret formula for a better way to price your services

The emergence of cloud accounting means old-fashioned pricing models are becoming redundant. Best-selling author and accounting expert, Mark Wickersham, explains why accounting professionals must do more than ever before to serve their clients, how price is the misunderstood driver of profit, and three pricing strategies we can learn from Apple in his keynote speech at the AAT Annual Conference.

AAT Comment offers news and opinion on the world of business and finance from the Association of Accounting Technicians.